CAMPAIGNS
10 jobs to do now to get your garden ready for spring
Tanya Oates and Ellie Stewart put this together for a luxury rattan furniture client.
metro.co.uk
‘You’ll never be bored again’: agency enlists kids to design the office of the future
Digital transformation agency Jellyfish decided to ask the children of its employees to create their own visions for a fun and futuristic office, which have then been brought a step closer to reality.
I love this idea - hats off to Jellyfish who have brought this to life.
thedrum.com
50 things Brits say they won't do post-pandemic
A quarter of Brits won’t share a bag of crisps with friends anymore, neither will they use makeup samples in shops, and 19% won’t chat to someone in close proximity at a club, according to a new study by Vision Direct.
metro.co.uk
These are currently the most popular paint colours on Instagram
Research conducted by DIYS.com analysed Instagram hashtags (searching by brand and popular paint colour) to predict the colours setting the tone for 2021.
While Hague Blue unsurprisingly scoops the top spot with 46,589 Instagram hashtags, other colours making the top 10 include Little Greene's French Grey (15,309), Farrow & Ball's Stiffkey Blue (23,872) and Dulux's ever popular Denim Drift (10,322).
housebeautiful.com
ARTICLES
The Paradox of Content Marketing to Beginners vs. Experts
If you’re crafting content, anything from a tweet to a YouTube video to a blog post to a full-blown downloadable, gated report, you’ll be far more effective creating it, titling it, positioning its contents, and marketing it if you know:
- The distribution of your audience’s “beginners,” and “experts”
- Who follows whom for what
- Who shares what and why
- How to appeal to the amplifiers while serving the audience(s) you need to engage and convert
There’s no silver bullet here (and no secret, either). Just interviews, surveys, tools, study, experimentation, and iteration. Thankfully, the juice is worth the squeeze. More great stuff from Rand Fishkin.
sparktoro.com
INSIGHTS
Weekend outreach tip from Olivia Wigg
When searching for contacts on your media database, filter by frequency and select Saturday and Sunday only. A great way to find journos that work over the weekend that you can schedule an email to 😍. No better feeling on Monday than seeing weekend coverage. Credit to Olivia Wigg.
twitter.com
One hit wonders with David White
If you run a PR campaign for #linkbuilding then you should try & make the content you create work as hard as possible
Try to revisit the campaigns you build as often as you can once the initial outreach has finished.
If a client gets 12 campaigns a year & the agency revisits all of those campaigns a year later, then in year 2 the client will have 24 campaigns in outreach without increasing the spend
It not only builds more links but is also means a higher ROI on investment.
Credit to David White.
twitter.com
This month in bad PR pitches
The tweets featured in this post include tweets collected pre-Coronavirus, and naturally since the last time they published this series on March 16, they've seen many more posts about COVID-19 pitches, so they've included those too.
As an added bonus, PR expert Michael Smart dug a bit deeper into some of this month's bad PR pitches sharing observations and takeaways for PR pros hoping to improve media relationships. Article by Jessica Lawler anf featuring Michael Smart.
muckrack.com
Making Cold Emails HOT Again: Segmenting & Theming in Link Building Outreach
The key to email outreach is standing out. Here's how to segment your prospect list and use unique themes for your next link-building outreach campaigns. By Bibi Raven
searchenginejournal.com
A post-pandemic focus, weekend outreach tips, Insta paint colours and the office of the future
Morning,
In the week we found out we might have to pay to follow certain people on Twitter and the UK got their road map to freedom, social media was bursting with great campaigns and PR tips.
Tons of great stuff this week, enjoy!
Have a great week,
Bethanie Dennis