CAMPAIGN OF THE WEEK
BBC erects immersive Dracula billboards with bloody stakes and haunting shadows
This campaign by the BBC to launch their new Dracula series, has rightfully earned it's place as campaign of the week this week. The mixture of creativity, materials and innovation makes it a great start for my first issue!
thedrum.com
CAMPAIGNS
Meat Loaf vows to go vegan for Veganuary... but he won't rebrand
A campaign that made me chuckle this week. This was created Former Paddy Power 'PR and mischief champion' Lewis Davey, and you can tell by the approach, which is from a completely unexpected angle. What a way to take a topic that's so saturated and come in with a completely different view.
standard.co.uk
Working in an office costs you almost £2k a year, survey finds
This simple survey by Nationwide Building Society tells us how much we fork out in a lifetime on work parties, clothing, gifts for colleagues and charity donations. It's perfectly aligned with this time of year when everyone's feeling a bit blue and wants to have a grumble!
telegraph.co.uk
Birds Eye reveals we've been cooking potato waffles all wrong
Fantastically simple stunt that launched in the first few days back after the Christmas break. It has so far gained national coverage from the likes of Heart, Metro, The Sun and AOL. This campaign won't have taken long to execute at all, however has great results.
heart.co.uk
ARTICLES
PR pros offer 20 words on what they're expecting in 2020
PR industry leaders have delivered their 20-word predictions of what is in store for the profession in 2020 put together by Arvind Hickman. My favourite being: "Creativity is the currency in which brands have to trade. Those that invest in it will be 2020's clear winners."
prweek.com
Dispelling PR Myths: Why Agencies Are The Perfect Place To Grow Your Career
I'm an agency girl through and through, and am of the full belief that an agency setting is the best way to propel you career. There's so many people to bounce off and it completely ups your game, and usually full of the most fun and creative people you'll meet.
forbes.com
3 Ethical Link Building Strategies for 2020
Technically not from the last week, however these refreshed insights are worthwhile reading for the new year. I'm all about the ethical link building and PR tips. Non-digital PR link building methods and succesess don't get anough airtime in my view so I was pleased to read this one by Jeremy Moser.
searchenginejournal.com
A 10 point manifesto for the evolution of PR
This post by by Pete Mountstevens at Creative Moment is his ideal vision for PR in 2020. I have to say it would be fantastic if that vision became true, but I'm not sure how likely it is. As I'm seeing budgets tighten in the industry, I can imagine procurement departments still being as involved as they sometimes can be.
creativemoment.co
AWARDS
PRmoment Awards deadline is this week!
Last submissions for the PR Awards are due on the 10th January! With over 30 categories to choose from and a diverse (woo!) judging panel jam packed with experts, it's time to get those entries in.
prmomentawards.com
Hello there!
Thanks for reading the first issue of The Weekly PR. I'll be collating the biggest and best campaigns, articles and events every week. You can subscribe for free in the header above.
After taking inspiration from Andrew Charlton at The Weekly SEO, I thought this would be a fantastic way to share all of the amazing campaigns I come across on a weekly basis. I follow so many people doing outstanding work, and there's a LOT of campaigns out there smashing it on a daily basis, it'll be great to have everything in one place.
I'll be sending them out every Tuesday morning, so keep an eye out for me in your inbox!
Bethanie Dennis