PR industry leaders have delivered their 20-word predictions of what is in store for the profession in 2020 put together by Arvind Hickman. My favourite being: "Creativity is the currency in which brands have to trade. Those that invest in it will be 2020's clear winners."
I'm an agency girl through and through, and am of the full belief that an agency setting is the best way to propel you career. There's so many people to bounce off and it completely ups your game, and usually full of the most fun and creative people you'll meet.
Technically not from the last week, however these refreshed insights are worthwhile reading for the new year. I'm all about the ethical link building and PR tips. Non-digital PR link building methods and succesess don't get anough airtime in my view so I was pleased to read this one by Jeremy Moser.
This post by by Pete Mountstevens at Creative Moment is his ideal vision for PR in 2020. I have to say it would be fantastic if that vision became true, but I'm not sure how likely it is. As I'm seeing budgets tighten in the industry, I can imagine procurement departments still being as involved as they sometimes can be.