CAMPAIGN OF THE WEEK
Pub opens where you pay for pints with the amount of miles you've run
Great work from New Balance. I love it when PRs can persuade brands to actually create their ideas, this pub is genuinely real, and you can trade in miles for pints.
metro.co.uk
CAMPAIGNS
Eau de New Car - Exclusively by Auto Trader
Great campaign by Auto Trader - and it seems like a genuine product you can buy. They have capitalised on something we all love, and most importantly, kept it related to their brand.
autotrader.co.uk
For This Women’s Day We Transformed 8 Iconic Brand Logos Into Female Versions
I thought this was so fun, by CDA Appliances. They have swapped out iconic brand logos to have women represent instead of males.
boredpanda.com
ARTICLES
13 stories of women who are shaping the SEO field
There are some fantastic thought leaders on this list who are worth following. Great article by Diana Ford.
searchengineland.com
Six steps to a successful content strategy
A really in-depth article on content strategy by Emily Clayfield at Builtvisible.
builtvisible.com
EVENTS
UNCANNED - Online Digital Marketing Event
A unique one-day online conference for marketing professionals to inspire the marketing leaders of tomorrow. It's free and aiming to make money for a good cause, so worth a look.
uncanned.co.uk
INSIGHTS
'Advanced PR - influence, strategy and tactics' - Lexi Mills at Optimisey - YouTube
Really would recommend watching this. I've seen Lexi Mills a few times and she's great! She speaks here on the Optimisey YouTube channel.
youtube.com
This week we celebrated International Women's Day, and brands came out in full force with campaigns.
We saw the fantastic first ever Women in Tech SEO Festival, which was based on wider SEO, but also talked on Digital PR. Big well done to Areej for all of her hard work. She will be sharing the slides imminently.
There are some great campaigns and insights I've picked out for you this week - enjoy!
Have a great week.
Bethanie Dennis