CAMPAIGN OF THE WEEK
Ann Summers has an offer on penis-shaped pasta during coronavirus shortages
Fantastic piece of reactive PR by Ann Summers! It deserves my campaign of the week because it's a quick and easy story - and I believe those are always the best.
metro.co.uk
CAMPAIGNS
Artist Creates Posters Of US National Parks Based On Bad Internet Reviews, And They're Amazing
Love this kind of thing. Artist Amber Share has reimagined posters of National Parks using bad online reviews.
iflscience.com
This is the world's most popular Disney princess
Great campaign by Digitaloft using global search data to find the world’s most popular Disney princess.
marieclaire.co.uk
ARTICLES
New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2020
A survey of 1,000 journalists from Muck Rack gives us some really insightful data on what days they like to be contacted, and how many times to chase up.
muckrack.com
COVID-19 and corporate social responsibility in search engine marketing
A must read for all marketers on pivoting strategies and proactive planning for events.
searchengineland.com
INSIGHTS
The PR industry must all pull together, there will be huge impacts on our sector.
Nina Sawetz has created a Slack channel for PR Heads to share and talk about their concerns for the next 6 months in the industry. Click the link above to sign in.
twitter.com
We're certainly in uncertain times...
While it's been tricky to find some campaigns and articles that don't mention the obvious, campaigns are still managing to get coverage.
I put a survey out on Twitter this week to other PRs, to see how campaigns we're going. Here are the results:
Continuing as normal - 24.6%
Pausing all campaigns - 38.6%
Pausing only travel campaigns - 22.8%
Other - 14%
It seems like it's quite a mixed bag still when it comes to what we're doing with campaigns that were in planning.
Have a great week and stay sane!
The Weekly PR