CAMPAIGN OF THE WEEK
Netflix Outdoor Advert By Miami Ad School: The Spoiler Billboard
A campaign that wasn't done by Netflix, but by a group of students from Miami Ad School. It's absolutely genius reactive work, and fully worthy of my campaign of the week.
forbes.com
CAMPAIGNS
Send Pizza To Healthcare Workers and People In Need During the COVID-19 Pandemic — Slice Out Hunger
Fantastic campaign in the US. You start by making a donation, and it will be routed through to an independent pizzeria through the Slice pizza app. They’ll make sure food gets where it’s needed at a hospital, clinic, shelter, or care centre.
sliceouthunger.org
Urgent appeal for hospital parking
A great campaign in the UK. A lack of public transport and huge influx of staff and patients are creating a hospital parking crisis. JustPark are connecting open parking spaces near a hospital with NHS key workers so they can get to the frontline during the Coronavirus epidemic.
justpark.com
This is the most Googled interiors trend of the year so far
More fab stuff by Reboot Online. An example that you can still cut through the CV19 noise with really simple, quick and positive campaigns.
marieclaire.co.uk
EVENTS
Outreach Workshop - Verve Search
Missing conferences? Verve Search are putting on an Outreach workshop to tide us over!
vervesearch.com
Prolific North announces free webinar on 'how to handle PR in the midst of COVID-19'
Another free webinar on how to handle PR in these uncertain times. Thanks JBH for putting this on, I often find your insights so valuable.
prolificnorth.co.uk
About Time Magazine's PR Clinic
PR clinic this Thursday hosted by Editor-in-Chief of About Time Magazine, Angelica Malin. She will be giving tips for pitching journalists & publications during Covid-19 and answering your questions.
webinargeek.com
INSIGHTS
The State of Link Building Report 2020 from Aira
This is a must-read for any link builders/PRs! Thanks Paddy Moogan and Aira Digital!
aira.net
4media-group - Daniel Jones Live Stream Q&A - YouTube
Fantastic insight into the world of journalism in the current climate thanks to this interview with Daniel Jones at The Sun and 4media.
youtube.com
Morning,
There has been a load of great stuff happening this week, and this is a 100% positive newsletter.
Lots of companies and journos are coming out in support of PRs and offering insight to cut through the CV19 noise. It's still possible!
The media is full of uplifting news as well, people are pulling together, following the rules, our frontline care workers are being recognised and looked after, and we have been given the gift of time.
Have a great week,
Bethanie Dennis