Issue 14

COMMENT

Morning,

Another wild week in lockdown..! We've seen some fantastic uplifting stories this week, some hilarious Zoom backgrounds, and amazing videos to get us through.

PR teams are taking note of journo advice to provide them with positive and uplifting stories, so we have a good helping of those stories this week.

I don't know about you, but if I see the word 'unprecedented' one more time....

Have a great week!

CAMPAIGN OF THE WEEK

Could the most popular interior trends actually be devaluing your home?

A campaign by Rated People gives us insight into the trends that are devaluing our homes. Better still, they have made sure sites link to a landing page with the full research and that landing page then links to a hero category page to pass the authority.

CAMPAIGNS

The 10 Cars Most Often Featured In Video Games

This is a great and fairly simple piece by Louise Parker on behalf Carwow. I assume they have scraped some kind of information site to produce this info, otherwise there's a lot of manual work there. This kind of content piece is doing really well at the minute, as it's positive, interesting and not virus related.

This interactive map shows you independent record stores that are still operating, and how to buy from them

This interactive piece by Beggars shows us the independant record stores that we should be supporting during this crisis. It's been designed really beautifully and the idea could be replicated across other verticals.

Mowing the lawn and jet-washing the patio are the most satisfying DIY jobs, according to Brits

A piece for Draper Tools using simple survey data to find out which jobs satisfy us the most. As you can imagine this is really topical as the sun is finally atarting to come out and we're all in the house doing odd jobs. I'm sure I spotted there was an agency behind this but I can't remember which one (will correct if I find out!).

Coronavirus UK: M&S launches £35 food box of grocery essentials… and Percy Pigs

Another simple and topical campaign from M&S. They seem to be brilliant at reacting to situations and tying their activity in with PR. Other companies can take note of this kind of activity to create bespoke packages.

ARTICLES

Content-led Link Building: A Process - Traffic Think Tank

Read Paddy Moogan's guide on content-led link building. He talks about some of his recent research and gives insight on a number of tactics that work.

EVENTS

Virtual Yoga for Comms

As the industry embraces remote working and social distancing becomes a way of life, taking care of your mental health has never been more important. These virtual hour long yoga classes facilitated by Access Intelligence are designed especially for people in comms.

INSIGHTS

COVID-19 Comms: Best Practices

A webinar that I mentioned last week was about best practice comms during COVID-19. Angelica Malin and Phil Hall give some brilliant insights and it's well worth a watch.

Webinar: 'How to handle digital PR in the midst of COVID-19'

I mentioned a webinar last week by Jane from JBH. Here is the recording - it was so worth it, and really insightful.