One thing that's really inconsistent in PR teams is how they think of ideas. Kristina Lazarevic tells us how to get the most out of sessions.
Another great bit of insight from David White. There is one element of the planning process that he believes to be crucial to the overall success of a campaign and that is the media lists.
The video shows how, in under 10 minutes, you can find those critical sources for outreach, the ones that are most likely to care about your launch because it impacts their audience. If you haven't tried SparkToro yet, you definitely need to try it as it's a bit of a game changer for us!