According to experts from boobydoo.co.uk, the UK's biggest sports bra retailer, new runners are five times more at risk of injury if they are not prepared or properly kitted out, increasing the likelihood of 'saggy boobs', back pain and poor posture. Campaign by Claire Reynolds at Tank PR.
While the world is at home to curb the Covid-19 pandemic, many people are using video calls as an opportunity to virtually travel. According to Google Trends data and Luxury holiday firm Kuoni, holiday-style Zoom backgrounds saw a huge 9.900 percent increase in searches. Campaign by Propellernet
Another campaign using trends data! They seem to be doing really well, and I love them as they are so easy and newsworthy. British Corner Shop shows that Heinz baked beans and Warburton crumpets were the most popular foods sold between 1 February and 20 April 2020. This is a 44% increase for baked beans and a 55% increase for crumpets, compared to last year.
Jack Cooper, a PR expert at EdHopkinsPR. explains that less than a month after the series ended on 23 February, the UK was put into lockdown due to the coronavirus pandemic – putting a halt to some of the biggest money-spinners the show has to offer in a pretty big way.