CAMPAIGNS
Dogs are for life, not just coronavirus lockdown, says charity
Dogs Trust asks potential owners to consider life after lockdown amid surge in online searches.
theguardian.com
In The Style Launches ‘Tiger King’ Collection For Cool Cats And Kittens
You've got to love how quickly In The Style spots a trend.
tyla.com
Experts warn running can cause breasts to move 14cm
According to experts from boobydoo.co.uk, the UK's biggest sports bra retailer, new runners are five times more at risk of injury if they are not prepared or properly kitted out, increasing the likelihood of 'saggy boobs', back pain and poor posture. Campaign by Claire Reynolds at Tank PR.
dailymail.co.uk
How you can use your Zoom meetings to travel around the world
While the world is at home to curb the Covid-19 pandemic, many people are using video calls as an opportunity to virtually travel. According to Google Trends data and Luxury holiday firm Kuoni, holiday-style Zoom backgrounds saw a huge 9.900 percent increase in searches. Campaign by Propellernet
iol.co.za
Sales of crumpets, gravy and chocolate soar in lockdown
Another campaign using trends data! They seem to be doing really well, and I love them as they are so easy and newsworthy. British Corner Shop shows that Heinz baked beans and Warburton crumpets were the most popular foods sold between 1 February and 20 April 2020. This is a 44% increase for baked beans and a 55% increase for crumpets, compared to last year.
metro.co.uk
Winter Love Island stars ‘have lost up to £500,000’ as coronavirus stops them cashing in on series
Jack Cooper, a PR expert at EdHopkinsPR. explains that less than a month after the series ended on 23 February, the UK was put into lockdown due to the coronavirus pandemic – putting a halt to some of the biggest money-spinners the show has to offer in a pretty big way.
metro.co.uk
Kids have been applying to 'work from home' with their dogs during lockdown and nah, too much
Amazing campaign by Damian Summers from Impression. A little twist on the 'fake job ad' campaign, featuring the cutest applications.
herfamily.ie
ARTICLES
COVID-19 comms: how to navigate Digital PR during a pandemic
Surena Chande shares some of her key insights, as a Digital PR and a former journalist, and observations from the webinars she's watched so far.
resignal.com
EVENTS
Freelance PR Webinar: Work & Wellbeing
Especially for freelancers! Work & wellbeing on the 13th May at 1pm BST with The Workcrowd, The PR Cavalry, Ellwood Atfield, Reuben Sinclair, The PR Network, Jane Fordham Consulting.
zoom.us
Morning!
Hope you're all well. Loads of great campaigns and insights this week again! The PR community are really nailing this period!
Have a great week.
Bethanie Dennis