Issue 19

COMMENT

Morning,

Looks like we may be coming to the 'end of the beginning', great to see that this chaos isn't stopping great PRs putting out amazing campaigns and articles!

Have a great week,

CAMPAIGN OF THE WEEK

People Are Getting Paid To Work As Interior Designers On Animal Crossing

This campaign for an interiors brand has gone bananas, gaining coverage on Metro, Evening Standard, Tyla, Dazed, Standard and many gaming sites. Love how simple it is, and the 'fake job' campaign lives on!

CAMPAIGNS

Heinz Ketchup Made a 570-Piece, All-Red Puzzle for You to Solve, Slowly

Looking for a slow diversion? One that's just as slow as pouring ketchup from a Heinz bottle? Well, the brand has created one: a 570-piece jigsaw puzzle whose pieces are an identical shade of red.

Photos show what kids around the world keep in their pockets

Covered in the Metro and lots of kids and toy sites. Campaign by NeoMam studios.

Cityscapes as you've never seen them - with light pollution removed

Amazing campaign by Kate Leach at Rise at Seven. Piece featured on the likes of Forbes and Sky.

Could living on a street with a happy name add value to your property?

This campaign shared by Shai Aharony from Reboot is really simple and inventive. It uses the context of street names to see if it adds value to a property.

We're working an extra '28 hours per month' in lockdown

The study, commissioned by The Mental Health foundation, found that 56% are feeling more anxious or stressed, 24% are struggling with their mental health and nearly a third (31%) are having difficulty sleeping.

ARTICLES

Newsjacking- How this strategy drove authority and over 250 links for our client in 6 months

Really interesting stuff by Will Hobson on newsjacking and chosing the right people and clients to offer comment.

So, you’re being Furloughed... What next?

Ruth Barrett gives fellow furloughed marketers some insight, and talks through how to make the most of it.

EVENTS

How to craft and pitch data-led PR campaigns

On May the 19th at 1pm BST, Jane Hunt will host a webinar on data-led PR campaigns with some industry experts. With more and more data at our disposal, PRs are taking advantage of this resource to generate credible, reliable and authoritative coverage for brands, but are we pitching data-led stories correctly and what can we improve?