CAMPAIGNS
Burger King introduces giant cardboard crowns to encourage social distancing
Burger king always gets it right, and I love this stunt-style campaign on social distancing. Topical, relevant and humourous, brilliant!
independent.co.uk
ARTICLES
How to use audience, industry and media insights to build an effective campaign strategy
Learn how to gather information on your audience, your industry and the media landscape and how it can work in tandem to maximise your campaign’s effectiveness. Written by Abi Connor at Builtvisible.
builtvisible.com
8 B2B Link-Building Strategies That Never Go Out of Style
I loved this article by Alexandra Tachalova, who talks about fail-safe B2B link building strategies.
cxl.com
How to pitch to finance journalists
Great content from Phoebe-Jane Boyd on Vuelio with tips to make sure what you’re sharing is valuable.
vuelio.com
INSIGHTS
The #NewNormal Report - Webinar
Discover where global audiences are going to for news during this crisis, whether online audiences are engaging with news relating to CV19 differently and what have been the trending topics relating to CV19.
Featuing Francesco Guerrera – Head of International, Barron’s Group (Dow Jones), Natalie Orringe – Vuelio CMO, Sameer Shah – Associate Research Director, and Francesco D'Orazio – Pulsar CEO.
zoom.us
10 Minutes With - Roxhill Media
I love these interviews by Roxhill. This one's featuring journalist Olivia Petter. If you go back to the blog page on Roxhill you can see the rest of the series.
roxhillmedia.com
Selling in tips from Almara Abgarian on Twitter
Almara Abgarian gives us some off-the-cuff insight into the best time to sell in your stories.
twitter.com
Morning,
We have a ton of great tips this week to boost your campaigns and make selling in stories a lot easier.
I especially loved Roxhill's 10 interviews with 9 journalists. The journos are from a wide variety of different sectors so there will definitely be something to take for you and your clients/brand from one of them.
Have a great week and enjoy the sunshine.
Bethanie Dennis