CAMPAIGNS
The most common bacteria in the kitchen revealed
Very relevant and fantastic campaign by Curys PC World. They tell us where the nastiest germs hide in the heart of the home – and how to get rid of them for good.
idealhome.co.uk
The holiday destinations people want to travel to after lockdown
According to one survey, the holiday destination topping our travel list is the UK, with staycations immensely popular as restrictions and fears around global travel continue. Great piece by Alex Hickson.
metro.co.uk
Lockdown leaves the UK’s ducks and swans at risk of starvation – here’s how you can help
A great small budget campaign by Matt Foster for a wildlife supplies website Ark Wildlife.It's a very simple campaign with little time invested prior to outreaching - just a press release, expert comment, and the nose for a topic the UK would love! (...feeding ducks!). It has been picked up in over 60 local UK publications with links.
primarytimes.co.uk
The Top Instagram Earners During Lockdown
Love this campaign by Matt Seabridge. It uses data and has some fab visuals to alongside it.
weareattain.co.uk
10 Most Virtually Toured UK Houses For Sale During Lockdown
A very clever campaign by OnTheMarket has revealed the top 10 most virtually toured homes during lockdown — and they include a breathtaking former water tower in West Sussex and a stellar London townhouse for sale.
housebeautiful.com
ARTICLES
16 things you’ll only know if you work in digital PR
I had to share this from Abi Bennetts as it's all so true!
abigailemilybennetts.com
NEWS
Community Speakers | Women in Tech SEO
The very talented Areej AbuAli has created a speakers section for Women in Teck SEO. I urge you to get your name on there if you are eligible!
womenintechseo.com
INSIGHTS
Journalists reveal what makes them open your email pitches
I love this by Abby Chinery. She spoke to journalists who revealed what exactly makes them open an email pitch.
prdaily.com
How to use PR tactics to build better links & supercharge your SEO st…
Great deck from James Brockbank from his talk at WordCamp Europe 2020 this week.
slideshare.net
Morning,
A good week for campaigns, we've had everything from germs in your kitchen to thinking about the ducks and swans in our parks who might not being fed as much as they used to!
There was also a campaign about Instagram earnings with some stunning visuals, and the most virtually toured homes.
I hope you are all staying safe.
Have a great week,
Bethanie Dennis