Issue 24

COMMENT

PR's racism problem, industry stressors, drag queen earnings, and social listening to build links.

Morning,

It's a very varied issue this week, we're talking about inequality and mental health in PR, in some really important articles.

We had some great campaigns as well, surrounding the topics of drag queens, property search trends, and film franchises.

You can also sign up to hear me chat about when campaigns go sideways, on the next JBH webinar on Tuesday the 23rd June.

And lastly some great insight surrounding nofollow links, social listening, and using Reddit! Lots to read through, I hope you enjoy.

Have a great week,

POST OF THE WEEK

Yes, PR has a racism problem. And we all need to act

Written by John Harrington, this is such and important read. John explains there is often a lack of understanding about how deeply this issue affects those who have faced racism, both overt and subtle – and ignorance about what behaviour can be alienating for people from BME (black and minority ethnic) backgrounds.

CAMPAIGNS

Film franchise showdown

This is such a creative campaign by Emily Rose and Michael Bracewell for an online casino client. In little over a week, they've gotten 60+ links and counting with this Film Franchise Showdown. What they have produced is a proper asset for people to link to, and it's great.

Lockdown starts new property search trend – flats are out, gardens are in!

I love this simple campaign from Rightmove using survey results. It plays on the current situation we're in with Covid-19 as people aren't allowed to leave their homes as often as they would like, and when gardens are an important thing to own.

Drag Does Pay off - This 'RuPaul's Drag Race: All-Star 5' Contestant Earns Over $4,000 per Instagram Post

Rebecca Moss shared coverage of her recent Instagram earnings campaign. It's also building links to an online asset on the client's site. Great campaign!

EVENTS

Digital PR Fails - What can you do when your campaign goes sideways?

Catch me on Jane Hunt's webinar next Tuesday talking about when campaigns go a bit sideways. I'm really looking forward to chatting to these talented people and sharing insights.

INSIGHTS

Google Double Down On Guest Blog Links - Nofollow Them

Barry Schwartz explains in more detail what kind of links should be nofollowed.

How to use Reddit for digital PR

Written by George Driscoll. He explains how Reddit is one of the most powerful tools digital marketers can get their hands on for free, and the worst part is that it’s woefully underused.

How to use social listening to build links

David White explains how to take a domain, keyword or topic and scan social channels, forums, directories, comments and editorial articles to see where it has been mentioned the most. Social listening can be hugely beneficial in helping PRs to understand how to sell in their campaigns.

20+ digital marketing pros reveal their industry stressors

I love this roundup by Hannah Butcher. It's so important to recognise we are in a stressful and fast-paced industry. It's really nice to see other people's stories.