CAMPAIGNS
Gwyneth Paltrow vagina candle from Goop followed by orgasm candle
Goop have been at it again, with another questionably scented candle. They had great success with the vagina candle, so I'm not surprised this one worked as well!
metro.co.uk
Properties with bike storage are the new must-have for rented homes
Great campaign using simple search data by Movebubble.
idealhome.co.uk
Private pools are new way for the rich to splash out
Laura Bamford secured this coverage for compass pools this week. I really like it because it is so relevant to what the client offers, and isn't a tenuous link.
thetimes.co.uk
ARTICLES
What if link acquisition sat at the centre of everything?
Dave Endsor ponders this: What if link acquisition went deeper and sat at the centre of everything in business? It's a really interesting read, and some points I'd never even considered before.
daveendsor.com
INSIGHTS
7 Questions Every Digital PR wants to ask a Journalist
Love this shared by Victoria Affleck from Reboot. They also share a really handy checklist for releasing campaigns at the bottom of this article.
rebootonline.com
Pitch perfect: How to write a pitch email that lands coverage
Wonderful stuff from Abi Bennetts on how to write the perfect pitch email.
digitaloft.co.uk
How to Find Sites That Will Want to Link to Your Content
Gisele from NeoMam shares an approach that doesn’t rely on link metrics or media databases. And the only tools she covers are tools that you can use for free.
neomam.com
How to find & fix broken backlinks pointing to 404 pages on your site
James Brockbank explains how to find & fix broken backlinks pointing to 404 pages on your site, and takes a look at some of the crazily high authority links that top brands are wasting.
digitaloft.co.uk
How to encourage journalists to include links when using your story
Laura Hampton highlighted some tips on how to encourage journalists to link back to your website in this post.
impression.co.uk
Morning,
Another great week for insight! We have some really insightful tips across the whole spectrum. Prospecting, email, getting journos to link, and even a post with questions you've always wanted to ask a journalist.
You can also catch me today on this webinar on campaign fails at 1pm BST.
Have a great week,
Bethanie Dennis