CAMPAIGNS
Video gamers 'spend three years playing online and £16,000' in a lifetime - Mirror Online
A study of 1,000 adults commissioned by Hyperoptic looked at how long - and how much - we are spending gaming in our lifetime. Great, simple survey that has gained coverage from Daily Mirror, and heaps of local publications.
mirror.co.uk
Lockdown costs learners £1m in expired theory tests
Great campaign using simple FOI data, by Damian summers. Love it!
shieldsgazette.com
Two Brothers Have Created A Map Showing Britain's Open Public Toilets - LADbible
Brothers Thomas and Charlie Riley decided to create their own map showing exactly where you can spend a penny without ending up getting fined, or being downright antisocial.
ladbible.com
Picture quiz: Can you find the chocolates and sweets in this picture?
Reflect Digital has released its latest brainteaser challenging people to find and guess the names of 50 popular chocolate bars and sweets in this picture quiz.
Journalists LOVE stuff like this, because it increases their time on page while people figure out clues, and it's very shareable.
scotsman.com
INSIGHTS
"PR QUESTION: What is one media relations best practice you recommend implementing NOW?"
Jered Martin invites PRs and journos to share tips in this Tweet. Worth a read!
twitter.com
Still No Eye Deer (or things to do when your imaginary friends refuse…
Hannah Smith explores various types of creative sticking points, and share tips on how to overcome them.
slideshare.net
Do Links Still Matter for SEO in 2020? - Perficient Blogs
Eric Enge shares the results from the fifth of their “Links as a Ranking Factor” studies. They conducted the first of these studies in May 2016 and have been tracking the same query set over time to measure any material shifts in the role of links.
perficient.com
The Canva Backlink Empire: How Outreach & Content Led To A $6B Valuation
How Outreach & Content Led To A $6B Valuation, 20M monthly active users, 4+ million backlinks & 270M+ visits a year - by Ross Simmonds
foundationinc.co
OTHER
The Relatable PR (@PrRelatable) / Twitter
I just discovered this Twitter account this week and it has been cracking me up. The Relatable PR, described as: The life of a PR exec in a global worldwide integrated cultural connected dynamic creative agency.
twitter.com
Media relations best practices, creative sticking points, and some technical evaluations of link building results
Morning,
Really excited to share this issue with you this morning. I've got some technical evaluations of link building results, which are super interesting, by Ross Simmonds, and Eric Enge.
We also have some great and varied campaigns, from picture quizzes, to FOI studies which is a really creative way of using publically available data.
Have a great week,
Bethanie Dennis