POST OF THE WEEK
A celebration of commercial creativity in lockdown
James Macintosh from Hope and Glory PR shares this fantastic flip book of all of the creative advertising through lockdown. It's FAB.
issuu.com
CAMPAIGNS
You can smell like space with this perfume designed by Nasa
Nasa, along with expert perfumers and Omega Ingredients, have answered your (slightly niche) calls, unveiling Eau De Space – a perfume, as the name likely gives away, designed to smell like space.
metro.co.uk
These breakfasts are 'dying out' as people ditch traditional options
Simple survey here by TABASCO® Sauce. Looks like they do still work!
metro.co.uk
This project breaks down how much actors get paid per word
This campaign by Casumo calculates how many words celebrities have to say in movies to make the average US wage. Really simple and not a time-intensive campaign. I know it's hard to build links to gaming/gambling sites. This one's great as it has an onsite asset and it's being linked to.
fastcompany.com
It’s time email providers fixed the problem of unwanted mail
Great piece of coverage by Emma Hull for a financial cleint, with a link of course.
ft.com
INSIGHTS
Thinking Beyond the Link Building "Campaign" [Case Study]
In this post, Paddy talks about how we should think about link building and shares some ways to make it more sustainable, efficient, and effective.
moz.com
Saffron Shergill on personal branding in digital marketing
Ever struggled with personal branding in this industry? Saffron Shergill will be talking about it's place in digital marketing. Joining info is in her Tweet.
twitter.com
Pricing freelancing projects. Everything I've learned. A thread.
Tom Hirst talks about pricing projects. Really useful for all you freelancers out there.
twitter.com
How to apply core counselling skills to digital PR
Join Hannah Butcher who will be discussing tips on getting colleagues on side or convincing journalists to cover your story/content. As part of the JBH webinar series.
webinarninja.com
Morning,
This week we have some great campaigns and also some added value topics.
There is some great stuff on skills that are more loosely related to PR, like pricing projects, personal branding, and using some councelling skills and techniques to be more persuasive with journalists and clients.
There's also this ultimate flip book of ecom lockdown creativity from James Macintosh at Hope and Glory PR. It's fantastic!
Have a great week,
Bethanie Dennis