CAMPAIGNS
Sydmar Lodge Care Home residents and carers have been recreating classic album covers
Ah i just love this, and I really don't know how it didn't hit the news properly. Creativity at its finest.
twitter.com
Make home smell like holiday this summer with new Nivea Sun diffuser
As many of us are missing holidays this summer, the Nivea Sun diffuser can help our staycations feel all the more authentic.
idealhome.co.uk
Pop music is getting faster (and happier)
Natalia Komarova was so shocked by the negativity of the songs her daughter listened to, she decided to investigate. Using the research database AcousticBrainz - which allows you to examine musical properties like tempo, key and mood - she and her colleagues at the University of California Irvine examined half a million songs released in the UK between 1985 and 2015.
bbc.co.uk
Step inside pink London home that inspired Disney classic 101 Dalmatians
By Beauchamp Estates. This is a great example of a company utilising something quirky that's going on, and working well with internal teams!
idealhome.co.uk
EVENTS
UNCANNED 2020
I'm running a free online event aimed at future marketing leaders. We have some great speakers so far from the likes of Bloom and Wild, WWF, BBC, Klarna, and Ryman. Definitely worth checking out!
uncanned.co.uk
INSIGHTS
31 content ideas that earned 11,882 links
31 content campaigns from 6 different agencies. Find out EXACTLY how they came up with the idea, get the step-by-step breakdown, so you can borrow from their processes and create your own successful campaigns. By Content Hubble.
contenthubble.com
Matt Seabridge on Twitter: "AN HONEST CASE STUDY OF SOME CONTENT CAMPAIGNS WE RECENTLY RAN FOR OUR OWN WEBSITE.
Really love the honesty from Matt Seabridge.
twitter.com
Trendstastic: a free plugin to see a google trends data in search results
Very interesting stuff here! Could be a bit of a game changer. Thanks for sharing Dan Shure.
twitter.com
Honest insights on campaigns, trend data in search results, pop music is getting happier, and diffusers that smell like holiday
Morning,
Bit of a mixed one this week! Some great creative campaigns that include Nivea's new home scent that smells like a holiday, an in-depth analysis of pop music over the years, and the home that inspired 101 Dalmatians.
There's also great insight from Matt Seabridge about creative campaigns, and analysis of 31 content campaigns that earned 11,882 links
I also wanted to do a bit of a shameless plug of an event I'm organising. UNCANNED is a unique one-day online conference for the marketing leaders of the future.
Have a great week,
The Weekly PR