Issue 29

COMMENT

Effective measurement, amplifier groups, scream collection and the most foul-mouthed football fans.

Morning,

Lots of great campaigns this week, including a bit of a theme on dating, and bits on screaming into the abyss and swearing, could they go hand in hand?

Make sure you check out James Brockbank's free online PR event, it looks to be a cracker and the lineup looks fab.

Have a great week,

CAMPAIGN OF THE WEEK

Fed Up With 2020? Iceland Wants to Collect Your Screams

M&C Saatchi Group creates 2020's ultimate tourism campaign. I absolutely love it, so creative!

CAMPAIGNS

Covid cuffing is the latest dating trend emerging amid lockdown

This piece secured by Lauren Crowther on behalf of Badoo is using a technique I love, creating/spotting a trend early. It's so hard to do, but when done right it's brilliant!

Mind your language! Watford top table of Premier League's sweariest fans

More gold from Paddy Power, I always love their campaigns, and they haven't disappointed with this one.

OkCupid reveals the most popular questions asked by daters

This campaign by OKCupid has revealed the 12 most asked and answered questions on the dating app, in an effort to show what single people really care about when looking for a match. It's a great example of a company using their own data to create a story.

These are the UK's cheapest places to learn how to drive

Data from the DSA shows the average UK learner who passed their test took 47 hours of lessons. However, the total cost for these lessons can vary dramatically depending on where you live.. Great campaign by Laura Smith for Hitachi Personal Finance.

Dulux reveals that the nation's top colour choices have changed during lockdown

According to new data from Dulux, a key trend to emerge from lockdown is the need for colourful yet calming shades, to make being at home for longer periods more enjoyable.

EVENTS

The Digital PR Summit (Online)

A FREE half-day virtual event that brings together some of the brightest minds in digital PR to share tips, tricks and insights to help you to launch successful campaigns. Organiser - James Brockbank from Digitaloft.

INSIGHTS

The world has changed. It's time to update how we measure effective communications

The world has changed, the public’s feelings are different, so how we measure the effectiveness of our recent and future communications should also change. - by CoverageBook.

Content Marketing Superpower: Small, Invite-Only, Amplifier Groups

Rand explans that sharing stuff that his network appreciates and engages with is the primary way he learns and has success, so anyone who sends him content that earns high engagement is going to get his loyalty and attention.