CAMPAIGN OF THE WEEK
Goop is selling a vagina-scented candle for $75, and sold out in hours
I really, really don't know what to say about this one goop, other than...HOW..? WHY..? I've chosen this as my campaign of the week, purely because it's bonkers and it's been covered everywhere.
insider.com
CAMPAIGNS
Madame Tussauds has already moved Harry and Meghan’s waxworks away from the royal family
Some could say this is shady behaviour from Madame Tussauds, people in our world would spot this as a bit of PR mischeif by a quick-thinking creative brain. They made the news by moving the waxworks of Harry and Meghan away from the rest of the royal family on the day they announced they were stepping down.
timeout.com
The 12 biggest work email faux pas, from kisses at the end to excessive exclamation marks
A straight forward campaign by Perkbox caught the eye of The Huffington Post, and many regional and HR-specific publications this week. The simplicity of the story speaks for itsself as a survey of around 2,000 people. It's super shareable - we all have those professional connections that have strange email habits...
huffingtonpost.co.uk
The UK's worst drivers by car make - Volvo owners are some of the best
Want to know the quickest way to rile up the British public? Talk to them about people who are terrible drivers... When content like this from Peter Vardy relates to most of the population and encourages an emotional reaction, it becomes shareable and can acheive volumes of coverage.
thesun.co.uk
These are the 2020 baby names set to earn the most money
This piece of content released by Mark Rofe at Rise at Seven hit the news when they predicted which names would give you better chances of having a future high-earning baby. They've manipulated data using publicly available info, so it's a clever campaign without expensive surveys or data collection.
metro.co.uk
The hottest beauty brands index
Cosmetify has developed a weighting that takes search trends data, social followings and engagement to reveal the hottest brands every quarter. In the table view, there is a lot of great data, and they have designed their own scoring system. They release this report every quarter and log changes.
cosmetify.com
ARTICLES
Content, Curated. – Issue #11
I LOVE getting Content Curated by Mark Porter in my inbox each month. It's always full of fantastic insight, handy articles and influential people to follow. This bumper edition is full of his favourite creative campaigns from 2019. Well worth a read.
searchvalley.co.uk
A year of journalist enquiries from ResponseSource
From their analysis of journalist enquiries, ResponseSource has collated key awareness days and global events by month to create a calendar of feature ideas for 2020. Really useful if you don't already have a calendar, or are looking for new ideas or trends to add to your existing one. Written by Vanessa McGreevy.
responsesource.com
INSIGHTS
Amazing insight from freelance Journalist Felicity Hannah on Twitter
"I want to just share some tips for PRs and press officers who are approaching freelance journalists. This is partly because this week I was offered a story for a publication I write for and then found out they had already offered it to my editor who hadn’t replied" - Felicity Hannah. Click the link above to read the full thread.
twitter.com
Morning, and thanks for all of your well wishes this past week! It's been a rather busy and bizarre one in the world of news and PR, with Megxit, Flybe's troubles and The Oscars in our sights.
Searches for 'the butter churner' increased by 20,000 last night after Love Island's Callum revealed it was his favourite position. It shows how curious the British public are after the same thing happened last year when Curtis introduced us to 'the eagle'.
We were shared some extremely valuable insights from a freelance Journalist who writes for the BBC, Mirror and Independent, regarding pitching to staff writers, editors and journalists at one publication.
Have a great week.
Bethanie Dennis