COMMENTCOMMENT

Morning!

In the week we all argued about Big Ben's bong, we had brands like PLT continue to jump on the Harry and Meghan story by offering free delivery to anyone with the same name. Beyonce's supermarket-inspired new sports line made us giggle, and a £12,000 diamond was thrown from space.

My favourite thing to hit the news this week wasn't actually by a PR agency or big brand at all. A small bookshop in Petersfield made national news in the UK from one Tweet. They went from 0 sales one day to a shop full of news reporters, and a team that couldn't keep up with orders.

I'm chosing it as my campaign of the week because even though it was unplanned, the results are only what a lot of professionals in our industry could dream of!

Have a great week.

Bethanie Dennis  

CAMPAIGN OF THE WEEK

CAMPAIGNS





ARTICLES