David White details what the PR industry could be gaining by using data from Paid teams. It's something most of us are aware we probably should be doing, but not enough of us are actually doing it.
We can improve our prospecting by analysing sites that are performing well for paid, as they more than likely have the right target audience for our campaigns. We can also get insight on our target audience from those teams.
Craig Dewart explains what newsjacking really is, and how brands can capitalise on it, with some recent examples. Is getting things designed and uploaded to the site a slow and laborios process? You may be missing out on some good opportunies for newsjacking and reactive PR.
Just a heads up - you need to register with PR Week to view this one. This insight from Steve Strickland at Talker Tailer discusses the secrets behind the PRWeek Award-winning 'Ride to Find' for Deliveroo, produced in partnership with charity Missing People UK. I have heard about this campaign many a time, so it's great to go behind the scenes.