CAMPAIGNS
Where is the smelliest place in the UK?
Lifestyle Packaging asked every council in the country to send their smell complaints from local residents between 2015-2019. Find out how your area ranks (and the most common smell complaint) with their interactive map. It has 11 links so far!
lifestylepackaging.com
Half of people in England don't understand the current lockdown rules
Over half of people in England admit they don't have a 'broad understanding' of the current pandemic restrictions, according to a new study.
In fact, people across Britain have been shown to know less about the measures in place now than they did at the start of lockdown in March, say researchers from University College London.
mirror.co.uk
Sales of trifle, powdered custard and instant mash surge in lockdown
A simple survey from the Co-Op has revealed our 70s dish of choice is trifle – we've been buying mountains of the stuff during the pandemic. They surveyed 2,000 people and it's a topical subject that interests their audience.
dailymail.co.uk
Race to the bottom: museum curators in battle for #BestMuseumBum
In the latest series of Curator Battle by The Yorkshire Museum, it's the battle of the bums! I absolutely love their Twitter feed, and whoever runs it, is a genius!
theguardian.com
Wine Company Is Looking For Someone To Drink Wine And Get Paid £250
The dream job lives on! Vintage Roots - the UK's leading organic wine merchant posted a dream job opportunity'. So far the campaign has totalled 189 links (including syndications) from national publications: Mirror, Tyla, The Sun, Stylist, The Manc and LADBible. Campaign by Holly Barry.
ladbible.com
One In 10 Adults Thinks Their Partner Eating McDonald's Without Them Is As Bad As Cheating
If your partner enjoyed a Big Mac without you, would you go as far as putting it on a par with cheating?
ladbible.com
ARTICLES
How Long Do Trending Topics Thrive In Each Industry?
Exploding topics takes a data-driven look at how trends happen.
explodingtopics.com
Using Unsplash for brand awareness and backlinks
Max Palmer and works for a paddle board startup.
They had some nice images from photoshoots. So he made an account on Unsplash (the photo discovery platform) and uploaded them. Then when sites used them for free, he asked for links. Very clever!
marketingexamples.com
INSIGHTS
REVEALED: New Study Shows Your Idea Has Probably Been Done Before
I love this article by Damian Summers, explores how to react when your idea has been sone before. The question is - ‘how can I do it better?’.
impression.co.uk
🚨PR TIP🚨 Some key things i have learnt whilst running outreach in the US 🇺🇸
More great tips from David White out outreaching in the US on Twitter.
twitter.com
Battle of the bums, dream jobs, the theory of trends, and outreaching in the US
Morning,
No issue last week as there was a LOT going on and I had a little holiday. Get me!
This one is filled with campaigns with some sturdy and tried and tested methods, dream jobs, surveys and Freedom of Information requests.
We also have some great tips on the theory of trends from Exploding Topics, and some insight into outreach in the US - for all you non-US PRs!
Have a great week,
Bethanie Dennis