Issue 31

COMMENT

Killing your brand through PBN links, Barbie in Vogue, knowing when to pivot, and some very dodgy driving.

Morning,

This week we have some great campaigns, a lot of which use data in different ways. We have surveys, Freedom of Information Requests, and data manipulation that have resulted in a variety of different campaigns that have great coverage on Marie Claire, MSN and The Express.

There are also a few discussions on guest posting and PBNs that are worth a dig into, got to make the links you build worthwhile for your clients!

Plus, a wonderfully informative and genius diagram from The Pudding, on when to pivot or put down your ideas.

Have a great week.

CAMPAIGNS

Driving myths: the confusion over legal (and illegal) motoring habits

This is shared by Emma Hull from Liberty Marketing. The campaign received 50+ links from the likes of The Mirror, The Express, MSN, Manchester Evening News.

Motorist with 68 points driving on UK roads - one of 1,300 with more than 12pts

Looks like there are more than us PR people using FOI requests to our advantage! A freedom of information request by the Lib Dems has revealed that, in total, 1,278 people with at least 12 points can still get behind the wheel.

Barbie Stars In The September Issue Of British Vogue

With a new wardrobe designed by four recent graduates from London’s leading design courses, a series of fresh haircuts, a restyled home filled with scaled-down interior design icons, and directional beauty looks to boot, Barbie’s ambition is refreshed for the new season thanks to this empowered collaboration. It’s not just her wardrobe bringing a contemporary energy – it’s Barbie herself.

UK demand for new vegan food products soars in lockdown

The new trademark figures are compiled by law firm EMW, which says the fast-growing vegan food category is now attracting interest from large multinational businesses with the resources to invest heavily in branded products.

This is how much people have made selling old clothes during lockdown

This campaign by Autumn Wiberg-Roberts uses a data manipulation technique. Average selling prices for each eBay category were found using Average Finder, a tool that finds the average selling price of items on eBay.

The averages were used to calculate the total value of clothing items should they be sold on eBay. This was based on the percentage of items in each clear out and the percentage of items already sold online, waiting to be sold online and thrown out, based on information in WRAP’s Clothing Behaviours During Covid-19 Lockdown.

ARTICLES

Rand Fishkin on Twitter: "If I were still in SEO, I'd go test this asap. $50 says the Google rep is wrong. I see links in guest editorial that regularly correlate with improved rankings, and I doubt it's all coincidence." / Twitter

Interesting conversation shared by Rand Fishkin here on guest posting.

Thr Continue, Pivot, or Put it Down

I LOVE this by Amber Thomas. She goes through The Pudding’s process to go from idea to data story and it is so, so relevant to what we do.

On a Scale of 1 to PBN, How Bad Could a Link Kill Your Brand?

This article is a back and forth conversation between LaunchPad’s two Outreach Strategists, Gabby Miele and Khris Marcial. They analyze what they’ve seen on a daily basis that makes a PBN, patterns of a PBN, and the effect of linking to these sites in the long run.

EVENTS

The Digital PR Summit - Online

Quick reminder of this event on August 11th 2020, 1.00pm BST. Some great speakers and topics on there! Hosted by Digitaloft.