Abbey Chinery shares some data on the emotion that has earned them the most coverage. Really interesting insight!
Link building to statistics pages by Joshua Hardwick. You’ve probably heard of the Skyscraper Technique. It’s a link building tactic where you find a page with lots of links, create something “better,” then pitch your new and improved resource to those linking to the now inferior page.
The relevancy of your brand to your digital PR story is something that is being discussed more on social media recently – but striking the right balance between aligning with your brand audience and still hitting your link KPIs is not always easy. Louise Parker explains this more in this replay from Digital PR Summit.
The tips in this post are unorthodox. Almost none can be found on any other page currently ranking in Google’s top few pages of results for outreach tips. More greatness from Rand Fishkin and a must-read!
To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. George Driscoll gives insight into how he does this in this FAB piece.