Emojis in subject lines, the future of journalism, popular YouTubers, and the politics of the back to school photo


So many great campaigns going on this week, from the most played game worldwide, to the most popular YouTuber in each country.

Someone also found out the names of the people who complain the most in the UK (spoiler, it's not Karen).

There are also so many insights across the whole spectrum of digital PR, from finding email addresses, prioritising tactics, and whether emojis in subject lines work on open rates and engagement. Enjoy!

Have a great week,

Bethanie Dennis