CAMPAIGNS
People Are Giving Their Dogs Names Inspired By Lockdown - With Boris And Zoom Topping The List
According to a survey by Yappy.com, the name Boris had increased in popularity by a whopping 325 per cent, with many choosing to name their pooch after the UK's Prime Minister.
tyla.com
These Famous TV Homes Have Been Given a Polly Pocket Makeover
In order to spark some nostalgia with adults and capture the imagination of kids, TheToyZone teamed up with CGI artist Jan Koudela to create Polly Pocket homes from the fictional worlds of TV and film.
housebeautiful.com
How to spot eight early signs that could indicate dementia
Campaign by Holly Barry for Helpd, live-in care specialists to target World Alzheimer's month this month has produced 4 different thought leaderships around helping people with the condition as well as those who care for them. So far, they have received coverage in The Sun and The Express and in total, generated 59 links in the last three weeks
walesonline.co.uk
UK's Most Thoughtful & Community-Minded Places To Live
The folks at Bloom & Wild compiled their rankings using hard data in five key categories. These were: the town or city's number of registered charities, number of volunteering opportunities, number of community gardening schemes, its recycling rate and its level of electric car ownership.
refinery29.com
EVENTS
How to pitch to home, interior and lifestyle journalists post-lockdown
JBH has invited Jenny Wood freelance journalist for publications including The Daily Mail and Good Homes and Olivia Heath, Digital Editor at House Beautiful, to share insight into how the pandemic has affected their roles, the types of pitches they want to receive and the opportunities for brands. Plus they will be providing tips to help you secure coverage.
webinarninja.com
INSIGHTS
Want to give one of your #DigitalPR placements a read but stopped by a paywall you don't want to pay to get round đź‘€?
Fantastic tip from Oliver Sissons if your content is ever behind a paywall.
twitter.com
Hope you’re well! A PR guide to Journalists’ biggest pet peeves
Muckrack paired with legendary PR coach Michael Smart, to categorize and crunch 560 gripe-tweets from journalists over the past three years.
muckrack.com
Social listening is a great way to find new links and is often missed by PRs
Great tips from David White on social listening to find coverage and links that may have slipped through the net.
twitter.com
Pitching post-Covid, Boris the dog, getting through paywalls, and never missing a link
Morning,
It's been an intense week on my end, but I've managed to be inspired by a load of great campaigns and insightful pieces that I've collected for you.
Some stand out bits to me are the great events and tips that are going on. Particularly the PR guide to Journalists’ biggest pet peeves from Muckrack, and don't forget to tune in to the JBH webinar on 'How to pitch to home, interior and lifestyle journalists post-lockdown'.
If you have any campaigns you think are worthy of being featured, I'm always open to suggestions. Give me a shout on @theweeklypr.
Have a great week,
Bethanie Dennis