Issue 38

COMMENT

Agencies that don't listen to their clients, the football fans most likely to cheat, enterprise link building and election data vis

Morning,

Quite a mixed one for you this week! It's been a busy one for me, so thanks for all of your suggestions.

If you are agency side, and only read one thing in this newsletter, make it this article on agency/client relationships by JBH. So many good insights from some of the most influential companies in the world.

Have a great week,

CAMPAIGNS

New Grazia Study Reveals That Lockdown Has Made Us Kinder

A new study carried out as part of their Where’s Your Head At Campaign has revealed that Grazia readers value kindness, and make a conscious effort to be kinder than they did before the start of Lockdown. Great to see here the kind of stories/research that magazines are doing themselves.

Arsenal fans most likely to cheat on partners but Chelsea and Man Utd supporters are no angels either, study reveals

Gooners came out looking like the real Red Devils with a whopping 22 per cent of the survey claiming an Arsenal fan had cheated on them, according to GamblingDeals.com. Very shareable story here, aimed spot on the the target audience of the client. Campaign by Reboot.

8 Common Property Survey Issues Revealed

Research conducted by Insulation Express found that buyers could save around £30,000 by conducting a home survey before putting down an offer. More simple calculations - they work so well!

INSIGHTS

70% Of In-house Marketers Aren’t Listened To By Outreach Agencies

A lack of understanding or synergy between the client and the agency can result in frayed early relationships and burned bridges before any contract is even won. Written by James Congdon

Brand Equity: The Key to Enterprise Link Building

Organizations that have substantial brand equity, or are working to build it, will have a gold mine of untapped linking opportunities scattered on a blog, influencer, and news sites.

While good PR teams are great at getting their company and brand or product story published, they don’t always have the direction, or it’s out of their scope to align that work with SEO and link building efforts. Written by Kevin Rowe

OTHER

2020 Election Forecast

I wanted to share these for the creative use of data visualisations. Really great, carefully chosen ways to show different stats, which we can all take inspiration from.