Issue 39 14th October 2020

COMMENT

Dangerous celebs, Schadenfreude, Britain's bad teeth, and PR tenets for excellent outreach

Morning,

We're quite fashionably a day late. The truth is, I was on holiday, and I was having a GREAT time. So here we are.

There are some great campaigns featured this week. A lot using the current trend of analysing...well... search trends! It seems to be the latest tactic we're all trying, but it works!

I also loved Amanda Milligan's article on Moz, where she shares how she's established a set of tenets that guide her digital PR process. It's stuff we monstly already know, but she goes in to detail, and it's a very practical article.

Have a great week,

CAMPAIGNS

Netflix Originals Map

ARROW AFTERNOON MAP Every Country's Favorite Netflix Original, Mapped BY MICHELE DEBCZAK OCTOBER 2, 2020 Netflix NETFLIX No matter where in the world you are, the appeal of an all-night binge-watching session is universal. But exactly what you're watching may differ depending on where you live. To see the most popular Netflix content by country, check out the map below.

The insurance brand Budget Direct put together this map of the top Netflix originals around the world by analyzing international Google search data from the past 12 months. The findings include both movies and television series, with the only criteria being that they were produced by Netflix.

Campaign by NeoMam.

Amusement Park Opens Ferris Wheel for Remote Working

Yomiuriland, one of the biggest amusement parks in Japan, will be launching an “amusement workation” package, which allows visitors to work remotely within the park. This includes up to one hour on a Ferris wheel gondola-turned-private workspace. Those who want to check tasks off their to-do list while surrounded by clouds can do so using a pocket Wi-Fi the park provides.

Research reveals Americans think British people have bad teeth and Australians think we're ugly

The findings were uncovnered by OnBuy.com, using data from SEO tools Ahrefs and SEMrush, to see what people from other countries have been searching along with terms such as 'British', 'British people' and 'Why do British...'. Campaign by Reboot.

Blackpool could lose almost £1.2m in concession sales if fans aren’t allowed back to Bloomfield Road

Blackpool FC could miss out on almost £1.2m in lost revenue if fans aren’t permitted to attend Bloomfield Road for the whole season, a new study has revealed. Shared by Alex Cassidy, love how this was calculated, really simple, but incredibly good story, and most likely got a load of shares too.

Graham Norton is "most dangerous" celebrity to search for online

I just love this, by Michael Rossiter. Anti-virus software giant McAfee has researched which famous names generate the "riskiest" search results online, with cybercriminals using the popular search terms to entice users to click on dangerous links that could potentially lead users to unknowingly install malware on their devices.

Schadenfreude Searches Spike With Trump COVID Diagnosis

Now, if you were a stage school kid in the 2000s you know the word "schadenfreude" because a puppet sang about it, but according to Merriam-Webster, the day Trump announced his COVID-19 diagnosis this German-derived term was the highest searched word by a large margin. In fact, lookups for schadenfreude went up 30,500% overnight.

INSIGHTS

3 Digital PR Tenets for Excellent Outreach

Amanda Milligan shares how she's established a set of tenets that guide her digital PR process, and secured media coverage on sites like CNBC, USA Today, and more!