Dangerous celebs, Schadenfreude, Britain's bad teeth, and PR tenets for excellent outreach


We're quite fashionably a day late. The truth is, I was on holiday, and I was having a GREAT time. So here we are.

There are some great campaigns featured this week. A lot using the current trend of analysing...well... search trends! It seems to be the latest tactic we're all trying, but it works!

I also loved Amanda Milligan's article on Moz, where she shares how she's established a set of tenets that guide her digital PR process. It's stuff we monstly already know, but she goes in to detail, and it's a very practical article.

Have a great week,

Bethanie Dennis