Maskfishing, dirty bed sheets, inclusion in PR and collating all that syndicated content...


Jam packed issue for you this week, including a lot of campaign inspiration.

We have PR stunts from Baileys. Apple pie flavour? Er...YES!

There are also a few examples of brands using really interesting ideas. like this campaign analysed the word counts 30 of the UK’s most popular car manuals to see which were the longest, and how long it would take for you to read them compared to popular novels.

Also this campaign that used experts, calculations and data to give a great story on the Beckham's mansion.

Another thing I want to talk about is Much Rack's webinar in diversity and inclusion in PR. Such important stuff for everybody, especially if you are a leader in your place of work.

Have a great week,

Bethanie Dennis