Issue 40 20th October 2020

COMMENT

Maskfishing, dirty bed sheets, inclusion in PR and collating all that syndicated content...

Morning,

Jam packed issue for you this week, including a lot of campaign inspiration.

We have PR stunts from Baileys. Apple pie flavour? Er...YES!

There are also a few examples of brands using really interesting ideas. like this campaign analysed the word counts 30 of the UK’s most popular car manuals to see which were the longest, and how long it would take for you to read them compared to popular novels.

Also this campaign that used experts, calculations and data to give a great story on the Beckham's mansion.

Another thing I want to talk about is Much Rack's webinar in diversity and inclusion in PR. Such important stuff for everybody, especially if you are a leader in your place of work.

Have a great week,

CAMPAIGNS

What Should This Year's Christmas Adverts Look Like? New Poll Results

A poll of 2,000 people conducted by ChannelMum.com, reveals that 55 per cent of shoppers want adverts to acknowledge COVID-19, while 46 per cent are calling for 'lockdown heroes' to be included, instead of previously favoured adverts featuring presents, roaring log fires and snowmen or sleighs.

Baileys launches limited-edition Apple Pie flavour just in time for Autumn

Baileys has launched a limited-edition pudding-inspired flavour that tastes just like autumn in a bottle.

The makers of the original Irish cream liqueur have put a seasonal twist on the classic beverage to create Baileys Apple Pie.

What Is Maskfishing? The Lockdown Dating Trend That’s Actually Quite Dangerous

According to adult camming and casual dating site Adult Friend Finder (AFF), maskfishing is becoming so popular they’ve had to initiative a ‘no maskfishing mandate’, banning users from only using pictures of themselves in masks on their dating profile.

The Beckhams’ Cotswolds home has DOUBLED in value - here's why

Money.co.uk enlisted the expertise of an estate agent from housebuyers4u.co.uk to evaluate the renovations made to The Beckhams’ countryside home in order to estimate the value increase. Campaign by Alex Hickson at Rise at Seven.

One In Three Brits Admits To Only Washing Their Bedsheets Once A Year

A survey of 2,000 people by Hammonds Furniture revealed some fairly gross details about how often we're cleaning.

While 30 percent confessed to washing their bedsheets once a year or less, 38 percent said they only washed their coats as infrequently.

60% Of People Think Wearing Your Pyjamas To Work From Home Is Absolutely Fine

During these unprecedented times (as, I think, a further government edict says we have to call them) there's been plenty of, well, unprecedents. That's why Trebor, they of the Extra Strong and Softmints, have been asking the British public what lockdown incidents leave them thinking "Give Me Strength".

It's Official: Disney+ Named Best Source for Book-to-Film Adaptations

The British website poundtoy.com created a list of the top 50 book-to-film adaptations and graded them based on average critic review score, average audience review score, box office revenue (adjusted for inflation), and profitability. Campaign by Digitaloft.

Car Handbooks Are Longer Than Many Famous Novels � Have You Read Yours?

Bristol Street Motors surveyed 350 people to find out how many actually ever read their handbook and analysed the word counts 30 of the UK’s most popular cars to see which were the longest and how long it would take for you to read them. Campaign by Evolved

EVENTS

Webinar: the State of Diversity, Equity and Inclusion in PR

Muck Rack partnered with DEI researcher Angela Chitkara of The World in 2020 Project, and Columbia University Professor of Political Science and International Affairs and survey advisor Robert Y. Shapiro, to survey the public relations industry about the intersection of PR with Diversity, Equity and Inclusion (DEI), and politics. Watch the webinar to see the results and a discussion. Really important stuff.

INSIGHTS

Digital PR: tips and advice for getting links in difficult times

Fran Griffin spoke to some of the best in the industry to share their tips and advice on what is working right now with campaigns.

Damian Summers on Twitter

Ever landed some sweet syndication & want to log it all, but it takes forever to collate? Damian Summers shows us how to make that task take a LOT less time.