COMMENTCOMMENT

Trump's fridge, haunted houses, unpaid overtime and grown up Play-Doh

Morning,

We're jam-packed full of creative campaigns today! Bit of a halloween special, but also I wanted to note something interesting I noticed.

This article referencing Adele, was created (from what I can see) solely by the journalist. It seems like she has used trends data, and also social data and compared them. I thought this was an interesting watch out. If journalists are getting more savvy with data, then perhaps some of us need to up our game!

I'd be really interested to hear your thoughts on this.

Have a great week,

Bethanie Dennis  

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