CAMPAIGNS
Quiz: Can You Tell a “Trump” Fridge from a “Biden” Fridge?
The NYT teamed up with Lucid, an online survey platform, to ask a representative sample of U.S. residents whom they’re planning to vote for — and whether they'd open their refrigerators and take a picture of the contents. Hundreds did.
nytimes.com
What People Are Saying On Social Media About Adele Versus What They’re Googling Says A Lot
When timelines filled with Adele love, with only a hint of a comment on Adele’s ‘new weight’, it felt like a real turning point after over a year of eye-rolling whenever her figure makes headlines. Grazia turned to Google and realised… nothing has changed.
What stood out to me with this story is that it doesn't seem to have been pushed through by a brand, so journalists are clocking on to data sources such as Google Trends and using that data in their own stories.
graziadaily.co.uk
How to have a safe fire in your back garden this Bonfire Night
Matt Foster from Distinctly went out with this story at the start of the week and so far it's returned 37 links, including coverage across local networks and in the target audience sites of Home and Gardening publications.
homesandgardens.com
'The Simpsons' locations get Wes Anderson-style makeover
As part of a new project from HomeAdvisor, the likes of the Simpsons’ living room, Moe’s Tavern and the Springfield Nuclear Power Plant have been redrawn in the aesthetic of the acclaimed filmmaker. LOVE this by NeoMam.
nme.com
5 UK Houses For Sale Near Haunted Locations
Zoopla has uncovered five properties for sale near some of the UK's most haunted locations. I love this, so simple yet effective!
housebeautiful.com
Brits work '1,000 hours in unpaid overtime' every year
More than three in five Brits (61%) admit they would rather have a better work/life balance, which is being achieved in some respects, with increased home working meaning commuting time is being reduced or completely removed, according to the survey by Hitachi Personal Finance. Simple survey that has worked really well.
metro.co.uk
What's YOUR favourite scary movie? Favourite Halloween horror films around the world revealed
The research was carried out by hotel chain Premier Inn by Steph at Propellernet, which drew up the ranking by researching IMDB's most popular horror films - from vintage classics such as The Exorcist, Blair Witch Project and Scream, through to modern fright fests Hereditary, Midsommar and Doctor Sleep – then analysing Google search volumes for the month of October back to 2016.
dailymail.co.uk
Play-Doh now comes in 'grown-up' scents including 'overpriced latte'
You will be able to play with dough that smells like ‘overpriced latte, ‘smoked meats’, and ‘freshly-cut grass’.
metro.co.uk
INSIGHTS
Sustainable Link Building: Increasing Your Chances of Getting Links
Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Great for a refresher!
moz.com
Trump's fridge, haunted houses, unpaid overtime and grown up Play-Doh
Morning,
We're jam-packed full of creative campaigns today! Bit of a halloween special, but also I wanted to note something interesting I noticed.
This article referencing Adele, was created (from what I can see) solely by the journalist. It seems like she has used trends data, and also social data and compared them. I thought this was an interesting watch out. If journalists are getting more savvy with data, then perhaps some of us need to up our game!
I'd be really interested to hear your thoughts on this.
Have a great week,
Bethanie Dennis