This campaign by Propellernet has over 26 pieces of coverage and 22 links at the moment, and is features in places like The Guardian, Grazia and Heart FM.
A survey by The Body Shop has found that while the UK spent £572 million less across make-up and grooming during and after the nationwide lockdown this year, the UK average monthly spend on self care is a massive £3 billion, with each person spending an average of £49.20 and 7 hours, 25 minutes per month on self care.
According to the artist: “It started as a Christmas gift to my wife, who loves the “Woman Yelling at Cat” meme, and has unfolded into an art project called “Memes of the Floating World.” In this strange dream world, classic Japanese woodblock print art and legends mash up with memes, dead and living, and internet lore from the past and present.
This article has had no involvement from a PR from what I can see, but was quite thought provoking. I think it's an idea to perhaps 'nod' to big things happening a year on, to see how things have progressed/changed. Is this something PRs could plan better for?
Anyway, this news comes from a piece of research performed by Barclays bank, who found that the cost of roommates failing to pull their weight is worth about £434 million each year in the UK.
In fact, more than half of house sharers in Britain (54 percent, to be precise) say that they're worse off as a result.
Shelter housing advisor Andy Parnell says that, unfortunately, “it is considered reasonable for your landlord to cap the amount of energy you use, as long as it’s realistic for the type of property and number of people living there. If you do exceed a cap, the landlord can ask you to pay extra towards bills”.
Researchers believe that dating apps are to blame for a “sex recession” and a lack of intimacy among millennials, giving users so much choice that they never want to settle down. So it’s no surprise that situationships – which sit somewhere between a friendship and a relationship – leave those who find themselves tangled in one confused.
Again this doesn't look to be a PR piece aside from the comment - but a really interesting story.
The research, led by Western Sydney University, analysed the data of 85,000 people from the UK Biobank. Physical activity and a healthy diet were also associated with less frequent depressed moods – although diet was more likely to be protective in people who didn’t have existing depression, the study found.
A recent survey, conducted by ChannelMum.com, found that 43% of parents believe the coronavirus outbreak will affect what they decide to call their baby.
The research also found 7% of parents have changed their mind on how they will name their children as a direct result of the pandemic.
Waitrose says that they expect cinnamon buns to be the thing to make this time round. Over the past week searches for ‘cinnamon buns’ on Waitrose.com have risen by 60% compared to last month and searches for ‘cinnamon bun’ and ‘cinnamon rolls’ are up 320% and 400% year on year respectively.
This year Hobbycraft has seen a 30 per cent increase in overall sales compared to the same time last year. Many of us have picked up crafting as a way to pass the time, and Macrame has been among the breakout trends we’ve turned to.
The Osampo Kanojo, which roughly translates to “Walk Girlfriend,” is a warm, humanlike motorized hand made for people who just want a hand to hold. It was invented by four engineers from Japan’s Gifu University.
This isn't necessarily a PR campaign as such, but a great idea and some good inspiraiton!
The study by Workthere also provides some insight into how Covid-19 and the advent of widespread working from home might have changed working life for good.