CAMPAIGNS
Research shows male yogis and female cyclists get more Tinder matches
The study – commissioned by online retailer sportshoes.com – was conducted via Tinder, where male and female dating profiles were created for six different sports. These included running, cycling, yoga, weightlifting, climbing and hiking.
metro.co.uk
Revealed: The Cheapest Supermarket For Christmas Dinner 2020
Which? analysed the prices of 15 festive food staples at five major UK supermarkets – Asda, Morrisons, Sainsbury’s, Tesco and Waitrose - and found Asda has the cheapest Christmas offering, with the shop costing just under £40 (£39.26).
Great feature idea that could have been done by a different brand out there!
huffingtonpost.co.uk
Massive rise in properties being marketed for home working
According to Rightmove, there has been a jump of 326% in properties being marketed as being suitable for home working.
This includes listings mentioning terms such as ‘office’, ‘workspace’, and ‘working from home’.
It makes a lot of sense – months spent in less than ideal home working setups does rather make you crave space for a proper home office.
metro.co.uk
You can buy luxury dog beds that are the exact mini version of the human ones
As a result of the dog-buying-and-rescuing boom, bed company Time4Sleep has designed a bespoke range of luxurious doggy beds to match their own human.
They’ve created exact replicas of some of its most popular designs and reduced them down to doggy size so that you can kick back with your canine this season.
Campaign by Clarity at Speed.
metro.co.uk
ARTICLES
The Biggest Cultural Moments of 2020
The year began with great cultural moments worthy of celebration. Remember that soul-warming Cheer docu-series? There was the Grimes album released around the time of her having her baby X Æ A-12 with Elon Musk. There are some big things to note here - there were so many PR opportunities in such an interesting year.
vice.com
Inside TikTok's Extraordinary 2020
If there’s one statistic that demonstrates the way TikTok has become entwined in our lives in 2020, it’s this: in March, as the UK and the rest of the world locked down, users worldwide spent 2.8 billion hours on TikTok. It’s difficult to get a grasp on just how big 2.8 billion hours is, until you realise it’s as long as there’s been between today and the Stone Age.
vice.com
INSIGHTS
The 8 Digital PR Tools You Need in 2021 (According to the Experts)
rom pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced. Great article by Surena Chande on the tools you need for the new year!
buzzstream.com
Stephen Kenwright on Twitter:
Adding /domain/{yourdomain.tld} to http://reddit.com in the address bar shows you all the submissions of your site and what people said e.g. https://reddit.com/domain/money.co.uk/
Great tips from Stephen Kenwright!. Read the thread for further detail and insight.
twitter.com
OTHER
Content, Curated. – Issue #21 - Search Valley
If you dont read Content Curated by Mark Porter, then you are majorly missing out! The latest issue came out this week.
searchvalley.co.uk
The last of 2020! Cheap Christmas dinner, getting more Tinder matches, and more 2020 roundups!
Evening,
Last minute Sally here. It's been a long day/week/month/year!
I'm sure a lot of us have already wound up for Christmas, but this is the last issue of 2020! I'm sure we're all looking forward to waving goodbye to this year too.
Some great campaigns coming through still, right up to the end!
Have a wonderful festive period and new year, and of course stay safe. For those of you not having the Christmas you were hoping to, and are spending it alone, feel free to tweet me, or email - I will answer!
Have a great one,
Bethanie Dennis