The year began with great cultural moments worthy of celebration. Remember that soul-warming Cheer docu-series? There was the Grimes album released around the time of her having her baby X Æ A-12 with Elon Musk. There are some big things to note here - there were so many PR opportunities in such an interesting year.
If there’s one statistic that demonstrates the way TikTok has become entwined in our lives in 2020, it’s this: in March, as the UK and the rest of the world locked down, users worldwide spent 2.8 billion hours on TikTok. It’s difficult to get a grasp on just how big 2.8 billion hours is, until you realise it’s as long as there’s been between today and the Stone Age.