Lots of people shared a lot of thoughts on this this week! There’s good evidence that over the long run, links won’t be all that crucial to Google’s rankings, and will be replaced by lexical references that connect topics and keywords to a brand, website, or page—what Rand calls “inferred links.” Crucial read here!
The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links, so what do we get for our efforts? Are nofollow links worth the pain?
Article by Rob Delory