A great article from Laura Joint about another way to measure your coverage. Measuring the sentiment of coverage helps determine what kind of message is being published about your brand, product, or campaign. Although there are no hard and fast rules, and it's quite intangible - if consistent it could be a great indicator of how your brand is viewed.
Phoebe-Jane Boyd at Vuelio has gathered more tips from the freelance journalist community on how they work and – very importantly – how you can become a contact they like to see in their inbox.
Mark Pinsent chats to SEO expert Chris Lee to discuss the current state of the PR industry’s approach to SEO, and the opportunity that exists.
With the same idea as the article above, Robyn Gravestock from Builtvisible has some great insight into making the most out of the relationship between PR & SEO. We should be working so closely together anyway, but there are so many ways we can learn from each other and help each other out, which I know from experience is under-utilised.
Freelance travel writer Ianthe Butt gives us some fantastic tips and a BIG no-no for pitching to media in this podcast from Roxhill.