Issue 5

COMMENT

In the week we saw the downfall of Katie Hopkins and Brexit actually happened. In the PR world we saw more crazy stuff, including a scratch and sniff meat patch for vegans, and more fake jobs including a sabbatical in the Bahamas and a Hogwarts Professor.

The PR industry also had a good old-school kick-off about a tool that claims it can build relationships with journalists in your sleep. Sounds like a dangerous game!

We also had some pitching tips from two of the biggest media database companies, Roxhill and Vuelio.

Have a great week!

CAMPAIGN OF THE WEEK

Dating Mark

There isn't much to say here as this has gone far and wide, even on BBC breakfast on Sunday morning, This Morning on Monday, and live interviews all over the world. Mark Rofe has certainly made me chuckle this week with his activity to find himself a date. A billboard that cost £425 has landed an outrageous amount of coverage and over 1,400 applications for dates.

CAMPAIGNS

Airbnb is offering a sustainable sabbatical in The Bahamas

The dream job, and Airbnb strikes again! They are looking for five would-be islanders to help The Bahamas become more sustainable. Could this be the sabbatical of a lifetime?

Patch infused with smell of bacon developed ‘to help vegans and vegetarians with meat cravings’

This campaign from Strong Roots hit almost every publication in the UK & Ireland this week. By getting a celebrity on board, they've almost guaranteed coverage.

Katie Hopkins tricked into picking up 'C**T' award by YouTube prankster Josh Pieters

No commentary needed on this one. Just watch their video here.

ARTICLES

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage

A great article from Laura Joint about another way to measure your coverage. Measuring the sentiment of coverage helps determine what kind of message is being published about your brand, product, or campaign. Although there are no hard and fast rules, and it's quite intangible - if consistent it could be a great indicator of how your brand is viewed.

How to pitch to freelancers as a PR

Phoebe-Jane Boyd at Vuelio has gathered more tips from the freelance journalist community on how they work and – very importantly – how you can become a contact they like to see in their inbox.

Mulling on the (potentially) happy marriage of PR and SEO

Mark Pinsent chats to SEO expert Chris Lee to discuss the current state of the PR industry’s approach to SEO, and the opportunity that exists.

PR & SEO is better together: five steps to maximising returns

With the same idea as the article above, Robyn Gravestock from Builtvisible has some great insight into making the most out of the relationship between PR & SEO. We should be working so closely together anyway, but there are so many ways we can learn from each other and help each other out, which I know from experience is under-utilised.

A Big PR No-No & Helpful Pitching Tips From Ianthe Butt

Freelance travel writer Ianthe Butt gives us some fantastic tips and a BIG no-no for pitching to media in this podcast from Roxhill.

INSIGHTS

Kevin Raposo on Twitter: "omg"

Kevin Raposo was one of the first to Tweet about the controversial "Press Hunt" product that riled the PR industry this week. Claiming it can help you "build relationships in your sleep" seems like a bit of an oxymoron to me. The idea that it will search for journos talking about a topic and automatically send them an email. Have a read of some of the comments on this one!