Issue 50

COMMENT

Using live chat for content ideas, digital PR drama, cottage hardcore, and the historical cost of light

Morning,

And welcome to our 50th ISSUE! The year has completely flown (for obvious reasons), though I'm so glad I'm still doing this, and kept that commitment.

There's been a lot of talk on digital PR drama this week. I personally haven't seen it, but I've been super busy. I hope everyone has been kind to each other!

Enjoy the issue and I'll see you next time.

Have a great week,

CAMPAIGNS

Baby Boom – Or Bust? How Covid Will Impact Birth Rates In 2021

The UK could see a “baby bust” in 2021 with the annual birth rate dipping to the lowest level since records began, according to new research by PwC.

Luxury pet retailer creates £60 Ugg boots for dogs

Instagram seller @veryimportantpuppies released the mini boots for canines after collaborating with Australian brand UGGs.

You can get a snug black pair that comes with a neon top or opt for a brown version, both trimmed with faux fur.

Pizza is the world’s most popular takeaway dish: Report

This campaign has gained over 100 links on sites like, Fox news and New York Post. Globally, the Italian dish was found to be the most popular Google search among online users who looked up takeout options in 2020, according to a report from British insurance comparison company MoneyBeach.

The historical cost of light

Great piece of content from The Pudding. I can only imaging how long it took them to put together!

The pointless home improvements that WON'T add value

GoCompare, has come up with a new property investment calculator. You can use it to see whether your planned improvements will have the desired effect on your home’s value. But as a heads up, these are the projects with the biggest potential losses according to online estate agents Strike and GoCompare.

Meet Cottage Hardcore – Cottagecore's Dark Cousin

That new direction, my friends, is cottage hardcore. The term was first used by the moody home decor brand House of Hackney to describe their upcoming spring/summer collection.

ARTICLES

How to Use Live Chat Data to Drive New Content Marketing Ideas

Usually considered the domain of customer service professionals, live chat has big potential for content marketers.

Your tried-and-tested methods of collecting and analyzing website and social data still involve a lot of guesswork.

The statistical and anecdotal information from inbound prospects reveals their pain points – pain points that can be addressed with content to smooth and shorten their journey. Artlcle by Aaron Agius.

Google Says Digital Public Relations Is Not Spammy Link Building

Google's John Mueller has said something positive about one strategy SEOs use to attract attention and thus, hopefully, natural links. He said on Twitter "I love some of the things I see from digital pr, it's a shame it often gets bucketed with the spammy kind of link building. It's just as critical as tech SEO, probably more so in many cases." Article by Barry Schwartz.

INSIGHTS

Mark Johnstone shares tips on how to create better content

If you didn't catch the brilliant stuff that Mark Johnstone put out on Twitter this week, then you NEED to read it!