Usually considered the domain of customer service professionals, live chat has big potential for content marketers.
Your tried-and-tested methods of collecting and analyzing website and social data still involve a lot of guesswork.
The statistical and anecdotal information from inbound prospects reveals their pain points – pain points that can be addressed with content to smooth and shorten their journey. Artlcle by Aaron Agius.
Google's John Mueller has said something positive about one strategy SEOs use to attract attention and thus, hopefully, natural links. He said on Twitter "I love some of the things I see from digital pr, it's a shame it often gets bucketed with the spammy kind of link building. It's just as critical as tech SEO, probably more so in many cases." Article by Barry Schwartz.