If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. Article by Amanda Milligan.
Some are already calling 2020 as the year that the influencer bubble finally burst. And considering the outrage directed at the Instagrammers currently holidaying in the “COVID Casablanca” of Dubai, it’s not hard to see why.
But what do influencers themselves think? Does their content still deserve a place on our feeds during the pandemic? Vice spoke to a bunch and asked whether they think that they’re still relevant.