Issue 52 9th February 2021

COMMENT

Read the standing orders Jackie, getting coverage in 2021, actual time spent on Netflix, and Football influencer earnings in 2021.

Morning,

I have an issue today that is full to the brim with great campaigns!

There's also one very standout article by Surena Chande on industry insights and the methods that secure coverage in 2021 at the bottom of my newsletter.

Have a great week,

CAMPAIGNS

Meik Wiking's happiness tip for working from home is genius

The tip comes from Meik Wiking, best-selling author of The Little Book of Hygge, and responsible for introducing the Danish concept of Hygge to the world. He is CEO of the Happiness Research Institute in Denmark, so it’s safe to say he is an expert in the field of what makes us happy.

Only Two Percent Of Brits Actually Make A Cup Of Tea The Right Way, Survey Finds

The experts over at Yorkshire Tea reckon you should leave your tea brewing for four to five minutes to 'unlock all its flavour'.

However, a new survey of 2,000 UK adults, commissioned by Tic Watches, found the average person leaves their teabag in the mug for just one minute and 10 seconds before whipping it out. Campaign by Laura Smith.

The Best Jobs In The UK For 2021 According To Indeed

According to Indeed, Product Manager is the best job in the UK for 2021. It comes with an average salary of around £60,000 – nearly double the UK's national average of £31,461 – and an impressive job satisfaction score of 4.1 out of 5.

COVID-19: Data revealing the UK's lockdown habits is coming from an unexpected place - and we're sleeping more

"People are taking a chance to get some extra sleep," says Daniel McNamara, a data scientist at energy supplier Bulb. "It's cool."

The insight comes from an unexpected source: smart meters.

These devices measure electricity usage and send the information straight to energy suppliers.

The words that reveal a romantic relationship will end soon

Researchers at the University of Texas studied more than a million posts by 6,800 Reddit users in the year before and the year after they shared news about their relationship breakup.

Their findings, published in the journal Proceedings of the National Academy of Sciences, revealed that the Reddit users’ use of language began to change three months before their relationship ended and did not return to normal until about six months after.

The most annoying accent in the world revealed

A global survey has found which accents are most appealing and most annoying to both men and women. Thankfully, the Australian accent did not make the top of the most hated list!

A survey of 300 men and women by The Knowledge Academy asked participants to listen to five minutes of the same narrative recorded by English-speakers.

The five best UK towns for retirement in 2021 revealed

Age Co created a shortlist of 10 destinations for people to choose among by analysing search results for retirement towns in the UK.

It then whittled that down by looking at each area's crime rate, percentage of residents aged 55-plus and average house price.

Top 10 highest-earning football players on Instagram in 2021

Cristiano Ronaldo is officially the wealthiest footballer on Instagram, earning £329,420,000 per year on the platform, according to new findings.

The research, carried out by luxury clothing retailer Aphrodite, analysed follower count, value per post, and post frequency to calculate an estimated yearly fee for each player.

Online Netflix calculator shows how much time you've spent bingeing

If you’ve ever wondered how much time you’re sinking into your Netflix habit each evening, there’s now a simple way to find out.

The website timespentonnetflix.com is a free tool for measuring your viewing history.

Your entire viewing history. Even the stuff you forgot you watched. Website created by The Movie Database.

Take our Handforth Parish Council quiz to find out with member you are

If you haven't seen this story this week, where have you been?! I love how people are jumping on this and creating content like this quix from VICE. I'm definitely a Jackie Weaver.

ARTICLES

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

In this article, Surena Chande draws on her four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. She explores why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year.