Lost mojo is something that affects all of us, at least some of the time. So Tom May asked leading creatives how they switch on the creative magic when they genuinely need to. And he shares some of their best solutions in the article below.
We only have so much control on the headlines that end up in the coverage. The aim of this isn’t to try to secure the best headline for a client, it’s to do some of the work for a journalist. This could be not wasting their time with false promises, allowing them to see the story in their house style, and showing them the standout numbers and surprises without having to dig for it.
The more work you do at the pitch stage, the less work they have to do at the write-up. Article by Alex Cassidy.
Evergreen content isn't immortal. Here's why the idea of evergreen content is a myth and what you need to do to keep it alive. Article by Brittany Berger.
Using their data – and guided by marketing curiosity – we analyzed the visits, backlinks, and social shares of 1,200,000+ articles we picked from domains with a blog section that had from 30,000 up to 500,000 sessions. We tried to establish the correlation between metrics and different text elements and characteristics. Article by Alina Petrova.