Issue 58 23rd March 2021

COMMENT

Outreach in a crisis, a chocolate teapot, post-pandemic fashion, and a visual representation of diversity issues

Morning,

Loads of great campaigns this week and some fab advice from some real heavy-hitters.

I was also excited to see that Queer Eye's Bobby Berk has been sharing content created by a smaller interiors brand, it just shows that no matter how big a brand is, great content will cut through.

As always, feel free to send through any campaign coverage you'd like to be featured!

Have a great week,

CAMPAIGNS

Fashion brands aren't keeping their Instagram diversity promises

An analysis of 27,000 Instagram images show that fashion’s BLM reckoning was mostly bluster. Although the findings make for frustrating and upsetting reading, I really like the way this has been presented, it really gets the story across.

The Most Searched Interior Design Style Of 2020 (That Totally Surprised Us) - Bobby Berk

Really enjoyed this example of a celebrity sharing a content marketing campaign from a company.

Check out this graphic from Joybird to find the most searched design term in your state.

Cornwall replaces London as place with the most searches for properties

Rightmove reports that in February 2021, there were more than five million searches for houses in Cornwall, while the list of other top spots reveals a drive to move to the countryside and coastal towns.

Classic search volume campaigns do well again and again.

Sandbanks named UK’s most beautiful sunset watching location

The competition, launched by holidaycottages.co.uk, received more than 750 photos and 15,000 votes.

Carl Draper's photo of a sunset at Sandbanks claimed the top spot, naming Sandbanks as the number one place to watch a sunset from in the country.

You can now buy Cornetto cone tips filled with solid chocolate

Wall’s has launched Cornetto Tips, a new product which contains no ice cream. Instead, the tip of the wafer cone is filled with solid chocolate.

The new line aims to appeal to fans whose favourite part of a standard Cornetto is the solid chocolate tip at the bottom of the cone, with the packaging featuring the tagline: “Now there’s no waiting for the best bit.”

What can we learn about post-pandemic fashion from the 1920s?

As Isabella West, a former economist and the founder of fashion rental platform Hirestreet, points out: “There is still a lot of uncertainty as to what consumer behaviour will look like post-pandemic. Even the best trend-forecasters will struggle to accurately predict what happens next in the wake of such fundamental behavioural shifts.”

Primark Superfans Can Now Buy An Air Freshener That Smells Like The Store

Primark fans can now buy an air freshener that smells just like its actual stores - perfect for those who have desperately missed their shopping trips.

While fans eagerly await the reopening of retail stores on 12th April, Primark shoppers can now get one step closer to its return, with an air freshener to hang in the car or home!

PG Tips Is Selling An Actual Chocolate Teapot For Easter

Ever heard the phrase 'as useful as a chocolate teapot'?! Well, PG Tips has actually launched a limited edition chocolate teapot, and it might not be practical, but it sure looks delicious.

Taking its first steps into confectionary, the iconic tea brand has released the chocolate teapot just in time for Easter.

INSIGHTS

Creating content people want to share - Content hubble

Gisele Navarro is the CEO of NeoMam Studios, an agency that’s well known for creating content people want to share – something that’s actually become the driving vision of the company, which is discussed early in the show.

Love this Podcast on Content Hubble.

Personally, I absolutely am obseesed, as this is a conversation between two people I really, really admire in the industry, this was heaven!

3 Link Building Best Practices for Outreach in Times of Crisis

Link building outreach during this pandemic and other times of crisis requires a thoughtful, strategic approach. Here are a few tips for doing it well. By Andrew Dennis.