writing a good headline is no mean feat – especially today. We have algorithms deciding who gets to read our headlines, we have more competition than ever before, and we have audiences with exceedingly high standards.
So, what constitutes a “good” headline? Inspired by BuzzSumo co-founder Steve Rayson's much loved most shared headlines study back in 2017, we have once again dug into the BuzzSumo index to analyze a casual 100 million headlines. Written by Louise Linehan.
TikTok, launched in 2018 when Douyin merged with Musical.ly, has grown to attract a user base of 17 million people in the UK alone – tempting numbers for PR teams looking for visibility and engagement for future campaigns.
If you find TikTok tempting but are yet to delve into creating content for the app, here is help with getting started (no dancing or sea shanties required) from CIPR’s introduction to TikTok for PR, comms and marketing professionals led by Access Intelligence’s Michelle Goodall, with tips from Zero Waste Scotland’s Claire Munro. Post by Vuelio.