We’ve all done it. Thought of a foolproof campaign that won’t fail. This is the Titanic of digital PR campaigns, we tell ourselves – indestructible. Then you start outreach, eagerly anticipating journalists to cover your incredible story. So you keep waiting, and waiting… and waiting. Nothing. Sh*t. What next?
Article by Alex Hickson.
The move comes after new research showing the disproportionate impact of the pandemic on the mental health of women in the industry. Event by Women in PR.