A great piece by Olivia Wiltshire which raises a really important discussion in the industry. We often see 'this piece got 100 links' from brands, but we rarely see 'this is the impact that the links have'. She also discusses how smaller more targeted campaigns could actually have a bigger impact on the visibility of a site or page.
Matt Batterham explores 7 campaigns that used free data - one of my favourite cost-effective methods to get links.
Does what it says on the tin. Great post by Anna Crowe.
A little before this last week, but I don't think this post got enough airtime... Buzzstream explores the personality traits of top digital PR leaders.