Google’s looking for expertise, authority and trust right? Newsjacking ticks all of these boxes and helps to build the brand itself.
Here’s how we landed over 250 links on the likes of The Guardian, Independent, CityAM, Mashable and more using newsjacking, and drove a 288% increase in organic traffic in just 6 months (and 92 links built during the COVID19 pandemic).
By Will Hobson.
They may comprise a mere 10 to 12 words, but these words hold plenty of power. As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch.
As a journalist, Surena Chande has seen and deleted thousands of PR emails over the years. Many were trashed after reading just the subject line, others, after reading the introduction.She's encountered good, bad and outright awful attempts.
Brian Dean analyzed 3.6 billion articles to better understand evergreen content.
Specifically, he looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content.
With the help of their data partner BuzzSumo, he learned a lot about why certain content continues to get shares and links over time.