COMMENTCOMMENT

In the week where Fury defeated Wilder and Stormzy received the first EVER Greggs black card (jealous), there were a whole host of interesting and successful PR campaigns, along with some fantastic insights.

Some of my favourites have been stunts including a pub on the London Eye and making a Tom Hardy lookalike available to read to your children. There's also a strange deathly theme in this issue, with selfies that kill people, and the new trend of death cleaning.

We also learned how to build more links with reactive PR and learned how to 'time block' to make our work more efficient and fun.

Have a great week!

Bethanie Dennis  

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