CAMPAIGNS
Fewer people using internet in Blackburn in 2020 than 2019
A great campaign here by Screaming Frog, mapping people living offline across the UK using latest ONS data.
According to the latest ONS data analysed by Rouge Media, in the first three months of 2020, 4.16 million UK residents had never used the internet or hadn’t used it in the past three months compared to 4.8 million in 2019 before the pandemic hit - a year-on-year decrease of 633,000 people.
Credit to Amy Walton.
lancashiretelegraph.co.uk
Most Popular Video Games In UK Survey Has Surprising Results
Patrol Base, an airsoft store, used search demand to determine what video games people are looking for across 30 major cities. From Belfast to Wolverhampton, it's immediately clear that gamers in the UK opt for a whole range of titles, with no one genre coming out on top. In Brighton, The Legend Of Zelda gets a lot of love, whereas Londoners like to play StarCraft, God Of War, and Battlefield.
gamingbible.co.uk
Rap music and strong coffee make you a better driver: study
A strong cup of Joe is correlated with quality driving. Campaign by iProspect.
nypost.com
Greenpeace reimagine iconic locations in plastic to highlight pollution | Famous Campaigns
Greenpeace has created an innovative print, social and OOH campaign that sees iconic locations in Chile recreated in plastic to highlight the impact plastic pollution is having on the planet.
famouscampaigns.com
The UK’s most googled running injuries (and how to fix them)
For this research, Richmond Stace and Ross Murray collaborated with WholyMe, which creates organic, natural products designed to soothe everyday aches, pains and stresses.
Campaign by NORTH
runnersworld.com
Could YOUR old packaging be worth a small fortune?
Money.co.uk has analysed listing prices on eBay of empty luxury items such as shoe boxes and carrier bags of some of the most popular designer brands in the world to find out.
The new research has revealed that Rolex watch boxes are the most valuable old and empty packaging from luxury brands, closely followed by other watch manufacturers including Tag Heuer, Breitling, Omega, and Seiko.
Campaign by Louise Parker.
dailymail.co.uk
You can now get paid £29,000 a year to tour and review pubs
If you’ve ever dreamed the impossible dream – that someone would actually pay you to while away the hours in your local beer garden with a cool, crisp lager, then that fantasy could be about to become a reality.
That’s because Lincolnshire County Council is advertising for a ‘Heritage Project Officer’, working on the region’s new Inns on the Edge project, which aims to research, record and preserve local pubs.
thedrinksbusiness.com
ARTICLES
You’re a Content Marketer, Not a Writer - Animalz
Most content marketers have a “writer brain.” It’s the part of them that appreciates beautiful, clever writing. It’s instilled in them by years of reading fiction, writing essays, and aspiring to be a professional writer. The “writer brain” helps content marketers in the early part of their career, but, left unchecked, it hinders them in the latter stages. By Ryan Law.
animalz.co
INSIGHTS
Britt Klontz - Promoting your content to journalists - Content hubble
The Content Hubble podcast covers an outstanding number of topics in a short space of time.
Britt Klontz is a digital PR and content marketing consultant, based in Seattle. She is passionate about developing resourceful & engaging content for her clients and strongly believes that “branding isn’t just a logo or a CTA, but storytelling at its finest.”
contenthubble.com
Running injuries, being a better driver, expensive packaging, and getting paid to review pubs
Afternoon,
Bank holiday in the UK, but the PR world doesn't stop!
This week we have some old favourites like search volume and dream job campaigns, plus some super creative campaigns, like the one from Greenpeace, which sent a powerful message by reimagining landscapes using plastic.
Always open to getting suggestions for the newsletter, so do send them through!
Have a great week.
Bethanie Dennis