Issue 44 1st December 2020

COMMENT

Mulled wine spas, cat-proof Christmas trees, branded jumpers, and the December kindness calendar

Morning,

It's Christmas! The Christmas campaigns are coming in thick and fast. I'll allow it, now it's officially December :).

I also love the kindness calendar from Action for Happiness in this issue. We all need a little love this season!

Something of note this week is a drill down into a specific industry. If you're in manufacturing, this article from Lisa Beets is a must-read.

Have a great week,

CAMPAIGNS

Count Down The Days To Christmas With This Kindness Calendar | HuffPost UK Life

Christmas is going to be very different this year, with restrictions on meeting up with loved ones, so Action for Happiness is urging people to spread a bit of kindness in their tiers.

Cat owners rejoice! This cat-proof Christmas tree saves the day

Cat owners will know only too well the perils of having a cat and a Christmas tree. Especially a real one! However this year there’s a solution to suit all. The new cat-proof Christmas tree is a Nordmann Fir with a twist. Shout out to Mark Rofe for this one.

You can now get a Lidl branded Christmas jumper

Fashionistas and knitwear lovers rejoice - Lidl is dropping a branded Christmas Jumper, which it calls "a festive must-have".

As seen on TV in Lidl’s Christmas Advert, the knitwear costs just £7.99 and features a traditional festive design with the iconic Lidl colours of blue, yellow and red making it easy to celebrate Christmas in style this year.

Jordan North net worth: How he’s set to make fortune after I’m A Celebrity

JORDAN NORTH is an English radio DJ, best known for his role hosting shows on BBC Radio 1. He is taking part in this year's series of I'm A Celebrity...Get Me Out of Here! and is the current favourite to win this year's series. How much will he earn? Data from AGY47

Visit the world's first mulled wine spa this Christmas - with hot tub full of festive plonk

Launched by Spa Seekers, the spa session includes the mulled wine hot tub, the first of its kind, with orange, cinnamon and star anise infusions to 'detox' the body. Shout out to Rise at Seven for this campaign.

Celebrity Chef Instagrams, Ranked from Best to Worst

Some of our nationally treasured chefs have played their Instagram hand impeccably, providing some much-needed relief from the often nightmarish social media landscape. Love this style of campaign, so simple yet effective.

After Great British Bake Off's Lottie Bedlow Announces She's Unemployed, It's Estimated She Could Be The Show's Top-Earner

Work by Pilot Fish Media has found Lottie has increased her Insta following by 16709% since Great British Bake Off started, gaining an extra 131,162 followers. It's the largest out of all of the contestants by far. They estimate she could start to make £636.27 per each Instagram post already, before the show's final has even finished.

You Can Get Paid £200 To Eat Greggs And McDonald's Christmas Food

MoneyBeach.co.uk is looking for a takeaway-loving, crazy-for-Christmas individual to try a range of items from the nation's favourite restaurants, shops and takeaways.

News Greggs Launches PlayStation 5 Food Box Available For Delivery To Gamers 9 days ago "You'll get a £75 voucher to be spent on your choice of festive foods, all to be ordered via a delivery app. Each item will then need to be rated on: taste, value for money and levels of festive-ness.

ARTICLES

Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]

Manufacturing content marketers have done the big things to adapt in a COVID-19 world. Seventy percent have changed their targeting/messaging strategy, 60% have adjusted their editorial calendar, and 57% have put more resources toward social media/online communities. Article by Lisa Beets.

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