From refining agility to the need for a two-speed strategy and embracing failure, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead. Post from Marketing Week
Partnership marketing (also known as “co-marketing”) is when you team up with businesses with a similar audience and work together to promote your products or services.
In 2019, Coors Light and National Geographic teamed up to reach 10 million people and increased Coors brand favorability by nearly 7%.
Article by Tom McLoughlin