CAMPAIGNS
The pandemic is changing what we put on our bucket lists
Parkdean Resorts has been hard at work comparing the world’s popular bucket list ideas with Google search data, to highlight those on the rise and others which have dropped down the rankings. Coverage by Iona Townsley
metro.co.uk
Ellie and Izzi Warner top Gogglebox rich list as they can make £600k a year
The research, conducted by upUgo, analysed Instagram follower count, value per post, and post frequency to calculate an estimated Instagram income for each Gogglebox star. Coverage from Beth Cook for upUgo.
mirror.co.uk
ARTICLES
Even in COVID-19, Journalists Seek Brief, Relevant Pitches
Media relations pros often say that a key to working with journalists is creating relationships and treating reporters as partners. So, how is your ‘partner’ doing during the pandemic? A new survey of 150 business and tech journalists, including freelancers and bloggers, offers insights.
Article by Seth Arenstein.
prnewsonline.com
EVENTS
Drink Digital on Twitter: "DRINK :// IS BACK
The first DRINK :// of 2021 is a content special featuring speakers Ian Lockwood (Boom), Hannah Smith (Worderist) and Wayne Barker (Boom) and a Q&A panel with Gisele Navarro (CEO - NeoMam Studios), Mark Johnstone (Founder - Content hubble), Pete Bingham (Head of Design - Boom) and the speakers.
twitter.com
INSIGHTS
TikTok For Business
Over the past 12 months, TikTok have seen major shifts in consumer interests and behavior - changes that are likely to stay with us for the foreseeable future, if not forever. With much of the world living under lockdown, many of these trends are being expressed digitally, as millions of people, of all ages, turn to TikTok to create, discover and connect on a great variety of topics.
tiktok.com
How to Find Sites That Will Want to Link to Your Content
Gisele Navarro shared this fantastic tip on prospecting with Google Alerts. She shares an approach that doesn’t rely on link metrics or media databases. And the only tools she covers are tools that you can use for free.
twitter.com
OTHER
The BEST Digital PR & Link Building Campaigns
Darren Kingman and George Driscoll at Root Digital has been working on this resource of campaign inspiration - and it's GREAT. Thanks for including us as well team!
rootdigital.co.uk
TikTok for business, post-pandemic bucket lists, Gogglebox rich list, and a great ideas resource
Morning,
Another great week filled with GREAT campaigns and ideas.
I love that some formats are fail-safe, including this Gogglebox rich list
We also have some insights from some real industry experts that I really enjoyed digging into this week. Plus an event that I am really, really looking forward to.
Remeber you can suggest campaigns for this newsletter!
Thanks,
Bethanie Dennis