The Weekly PR

COMMENT

A meat somelier, headlines like magnets, how to build creative PR campaigns, and Google affirms the value of outreach

Morning,

A stupendously late one from me, as I missed last week. Long-story-short, I had some personal stuff going on and was needed elsewhere.

This week is a great mix of campaigns and insights and articles, all the way from Google's John Mueller, to yours truly!

Also, we've had a GLOW UP. I'm moving this newsletter (and you lovely subscribers) to Substack from next week, and we have a snazzy new look. Check out our Twitter at @theweeklypr to have a look.

Have a great week,

CAMPAIGNS

Plant-based food brand looking to hire ‘world’s first’ meat sommelier

THIS, a vegan and vegetarian London-based food manufacturer, is advertising for its first dedicated meat sommelier, stating that the “weak of tongue” need not apply.

In possession of “one of the finest palates in the UK”, the successful candidate will be expected to provide feedback on up to 20 different meat alternatives a day, in addition to overseeing the conception, development and testing of new products.

Top excuses Brits use to avoid exercising – from bad weather to being hungover

The research, commissioned by Spatone, also found people are most likely to bail out of exercise in the evening (35%), while a fifth will put it off in the morning.

We Asked DJs What Their Go-To End Of Night Song Is

From Todd Edwards to Jamz Supernova and Nathan Dawe, here's the song your fave disc-spinners are heading for when clubs in England open up again.

The ‘90s Toys That Are Now Worth a Fortune

Rare, well-preserved toys from the 1990s are worth a mint in 2021. Were you the type of kid who showed cardboard no mercy? Or did you spare a thought for future (broke) you?

Following TheToyZone’s look at the most valuable LEGO sets, we decided to find the most expensive toys from the ‘90s – a golden age for childhood swag.

You B’OKquet Mate? UK rapper creates man flowers

With new research showing men want flowers as much as anyone, UK rapper and songwriter Professor Green was happy to join forces with Matthew Richardson of Urban Flower Company and Funnyhowflowersdothat.co.uk recently to challenge stereotypes around men gifting blooms to mates in the light of a third saying they feel their relationships with friends and colleagues has weakened.

Bumble Brew is a new restaurant from the Bumble dating app

The dating app announced on Wednesday that they would be opening Bumble Brew, an establishment that combines "the convenience of a casual all-day cafe by day with the ambiance of an intimate restaurant and wine bar at night" in partnership with Pasquale Jones of Delicious Hospitality Group.

Bumble Brew will start welcoming guests for breakfast on July 24 and expand its hours later in the summer.

ARTICLES

How to build creative PR campaigns

This is a shameless self-plug. I don't often include things I have written myself, but here we are!

After working in creative marketing and digital PR/SEO for about eight years now, I've had to adapt to a range of different teams with different creative needs. So I've come up with lots of strategies for keeping the creative juices flowing.

NEWS

Google Affirms the Value of Outreach Link Building

Google's John Mueller expressed approval of asking for links as a link building and promotional strategy... within limits

INSIGHTS

80% of readers only scan headlines. This makes headlines a magnet for eyeballs. Here are 13 tips and examples to craft a perfect headline

Some great tips from Alex Garcia on subject lines.

How to build international links for your Digital PR Campaigns - YouTube

Learn how to build links internationally using the Social Listening Tool Buzzsumo. David White - Content Marketing Director at connective3, share's his approach.