CAMPAIGNS
The most popular candle scent in the UK revealed
However, it appears we’re not all the same when it comes to the fragrance we like, and although that’s not so astonishing, you may be surprised to know the scents that are leading the way in candle sales and searches. Leading interior design company Dowsing & Reynolds have delved into data from Google Search to find out our favourite scented candles.
idealhome.co.uk
How To Actually Date IRL Again After Months Of Zooms
Women are bearing the heavier load of this social dislocation compared to men, found research by dating app, Bumble, with 61% of women feeling worried about dating. “The pandemic has turned our social lives upside down and more than half our community felt a sense of disconnection from those that they’re close to, never mind new people,” Naomi Walkland, Bumble’s Head of UK and Ireland tells HuffPost UK.
huffingtonpost.co.uk
How To Make A Living Out Of TikTok Views
According to new research, it's still incredibly difficult to make a decent living from the app. The folks at Lickd have crunched the numbers and found that to earn the average UK salary of £31,461, you'd have to rack up a massive 121 million TikTok views.
refinery29.com
World’s first flat pack pub allows thirsty Scots to build their own boozer
Can't get your favourite beer garden booked for when the pubs open back up? No problem!
Comedy TV channel Dave has announced that they are launching the world’s very first 'Flat Pack Pub'.
The 15-piece home assembly kit has been specially crafted to help thirsty Scots who have found themselves locked out of beer gardens due to mass block bookings and lack of outside spaces.
The new product was created following a study of 2000 adults which found that 53 per cent of us are more excited about the long-awaited trip to the pub than we are about reuniting with extended family.
dailyrecord.co.uk
ARTICLES
5 tips for running TikTok campaigns as part of your PR strategy
If you find TikTok tempting but are yet to delve into creating content for the app, here is help with getting started. By Phoebe-Jane Boyd.
vuelio.com
Ideation tips for successful digital PR campaigns
When it comes to thinking creatively and ideating for a digital PR campaign, it can be difficult to know where to begin.
Many people have their own preferred methods for coming up with ideas, whether that’s with a traditional brainstorming session or some industry research, however, there are certain steps you need to include in your ideation process to ensure your campaign has a higher chance of success. Written by Chloe Rowlands.
vuelio.com
World Creative Rankings: the 20 most awarded ad campaigns of the year
The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, they reveal the most creative ad campaigns in the world last year.
thedrum.com
INSIGHTS
What Is Link Building & Why Is It Important? The Beginners Guide to Link Building - Moz
Updated for 2021: The Beginner's Guide to Link Building from Aira Digital and Moz. Worth a read! Thanks Paddy Moogan.
moz.com
Debunking Link Building Myths in 2021
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.
moz.com
Dating IRL, a flat pack pub, a TikTok living, and debunking link building myths in 2021
Morning,
Lots of exciting news for us this week, we've reached 500 subscribers and 2,000 Twitter followers! A great milestone, thanks for your support.
Also, we've been shortlisted for Curated's Newsletter Fest's ' Top Niche Newsletter of 2021' - you can vote here.
After a short break last week to refresh and enjoy Easter, there are some great campaigns and tips this week from industry leaders.
Have a great week,
Bethanie Dennis