CAMPAIGNS
KFC releases gaming console with built-in chicken warmer to keep food hot for ‘intense’ sessions
KFC has launched a gaming console that comes with a built-in chicken warmer to keep food hot during “intense gaming sessions”.
The fast food company advertised the product in June, leading consumers to believe it was a spoof marketing campaign.
However, KFC has now revealed that the product is in fact very real indeed, with the console having been designed by global hardware maker, Cooler Master.
independent.co.uk
2020 Duolingo Language Report
Why should we care about global language learning trends and what can we learn from them? The languages that countries and regions study around the world reflect our past history and our present culture, and may hold clues to where our global society is heading. The trends in our data represent the effects of colonization, immigration, economics, and culture. These factors show up in 2020’s most important trends. Article by Cindy Blanco.
Perfect example of using in house data.
duolingo.com
Frida Kahlo Never Slept Here - The New York Times
Neville Johnson, which makes bespoke furniture and staircases, commissioned iProspect to come up with the digital renderings, modelled by studying each individual’s style attributes and the homes he or she once occupied. Absolutely love this campaign!!!
nytimes.com
Miss Travelling? You Can Now Buy Bottled Air From The UK
With travelling being a far-away post-Covid dream at the moment, we’re constantly looking for ways to battle the travel bug while staying safe. UK delivery service company, My Baggage has come up with a creative solution to help: delivering you bottles of fresh English air straight from the source.
asiatatler.com
ARTICLES
The key trends that will impact marketing in 2021 – Marketing Week
From refining agility to the need for a two-speed strategy and embracing failure, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead. Post from Marketing Week
marketingweek.com
Partnership Marketing: How to to Build Links & Visibility
Partnership marketing (also known as “co-marketing”) is when you team up with businesses with a similar audience and work together to promote your products or services.
In 2019, Coors Light and National Geographic teamed up to reach 10 million people and increased Coors brand favorability by nearly 7%.
Article by Tom McLoughlin
searchenginejournal.com
INSIGHTS
Jack Foster 🧨 on Twitter: "Utilising @unsplash for growth... 📸
Great tips from Jack Foster on using Unsplash and image libraries to build links.
twitter.com
What's coming up in the world of Digital PR next week?
Big shout out to connective3, who are sharing tips on what is going on in the world of digital PR in the coming week. Thanks to David White for sharing.
connective3.com
Chicken warming gaming console, Frida Kahlo never slept here, using images for link building and bottled air
Morning,
First issue of the year and we're straight out with some fantastic campaigns.
My favourite from the week is a campaign by iProspect. They've rendered what famous artist's bedrooms would look like, and they look fab!
There are a lot of great insight articles as well, definitely worth checking out, and so pleased to have a strong first week!
Have a great week,
Bethanie Dennis