If you find TikTok tempting but are yet to delve into creating content for the app, here is help with getting started. By Phoebe-Jane Boyd.
When it comes to thinking creatively and ideating for a digital PR campaign, it can be difficult to know where to begin.
Many people have their own preferred methods for coming up with ideas, whether that’s with a traditional brainstorming session or some industry research, however, there are certain steps you need to include in your ideation process to ensure your campaign has a higher chance of success. Written by Chloe Rowlands.
The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, they reveal the most creative ad campaigns in the world last year.